I took over a website in August, and the target keywords were not too difficult. Only 1 or 2 of the top 3 pages were based on the home page. The Baidu index was only about 100, and the Baidu search volume was only over 80,000. , a new product that not many people know about. Before I came into contact with the business, I didn’t even know what this product was. After working on it for 2 months, the keyword and website rankings smoothly rose to the top. Because the external links of the new site have grown rapidly in the past few weeks, it seems that it was pulled into the sandbox by Baidu a few days ago. Sadly, the ranking is gone, and I can only wait for recovery.
In fact, after taking over this business, I analyzed it carefully: Since this is a new product, the content of the website is definitely not guaranteed, so I can only rely on internal optimization and external links to improve the website weight and ranking. As for external links, since every website is doing external links, I also do forums, blogs, and classified information. I write more soft articles than most people, and I write one article every day. The effect of soft articles and external links is very obvious. Reprinting High quantity. I think the most important thing that affects rankings is in-site optimization. After I took over the site, I thought that the content could not compete with others, so I observed the internal optimization of my competitors’ websites. Overall, they were not doing enough, and there was still a lot to be desired, so I planned to To win from the layout and some details, here are some of my own optimizations to the interior of the website:
1. First of all, the domain name is the pinyin of myopia pen, so in terms of domain name, our website has an absolute advantage, and the weight given by Baidu in the early stage will be better. Next, URLs are all static addresses, which are very friendly to search engines.
2. Write three tags, the title tag: Myopia Prevention Pen website sells healthy pens for children, Teacher Lin Wen’s Myopia Prevention Pen, officially authorized for sale, absolutely authentic. There is no keyword stacking, and the keyword only appears twice. Personally, I feel that the competition level of keywords is very low. There is no need to put so many keywords or pile them up for fear of over-optimization.
3. Anchor text links within the website should be well distributed
The distribution of internal anchor text links is very important, as it can guide spiders and add more inclusions to our website. Different positions have different calculation values relative to search engines. Linking anchor text to keywords on the website or content page can more advantageously highlight the importance of the keywords. The navigation links of a website are not only for viewers to browse, but are also a very important navigation channel for search engines. As we know, search engines send spiders to crawl the website, so we have to use navigation and other means. Build a spider web for spiders to facilitate spider crawling, so it is recommended to use text links to build website navigation.
4. The overall structure of the website is set up
Generally, the best website structure is a tree structure. It is recommended that the number of link layers should not exceed 3. This will provide a good user experience and facilitate spider crawling. If it is too deep, spiders will not be able to climb up. Baidu will let spiders jump directly out of the website, and we will lose money. , the included content must be much less. Content should be expressed in text as much as possible. If you must use images or Flash, add a label and explanatory text. However, it is still recommended not to use a form that is difficult for mainstream search engines to identify.
5. Use the H1 tag well
The H1 tag is very important. If you don't pay attention to it, it may cause your rights to be demoted. This has happened to me before, it's very sad. H1 is the most important tag besides the title tag. It is only allowed to appear once on the page, and the first thing search engines crawl is the H1 tag. Adding H1 to the title of article pages and product pages will let search engines immediately know the importance of the topic of this page, which is very beneficial to search engine optimization.
6. Website dead links need to be cleaned up
Dead links, to put it simply, add congestion to search engines and users, so we must avoid dead links on our website. The number of dead links is also a reference data for search engines to evaluate the authority of a website, and it will also affect the ranking of the website. , so website administrators should often check whether there are dead links in the links on their website. They usually look at the website logs. You will know where there is a blockage, and the problem will be easy to find.
7. Use static address for website URL
First of all, search engines prefer static addresses, and users are more favorable to static addresses, while dynamic addresses are not conducive to inclusion, so as SEOs, we use static pages on our website, and using static pages can also improve the access speed of web pages and improve The number of user visits is increased, and customers will not be lost because the website is too stuck to open.
8. Set up the 404 page
In fact, the effect of setting up a 404 page and cleaning up dead links are almost the same. When users visit our website, sometimes an error page will appear. The 404 page also serves as a guide for users and reduces website bounces. And setting up a good 404 page can also give users a good experience. It is also a good method for internal website optimization.
9. The content of the website is the most important
Although the content is difficult to write, it is definitely not possible without content. I had no choice but to find an editor and update 2 articles every day. The content must be original, and combined with some short stories of the authors who created this pen, Improve article readability. The title of the page should be improved. The title should be given great weight in the search engine ranking mechanism and truly reflect the central idea of the article on the page. Writing a title that is inconsistent with the content is obviously wrong and will make you lose the trust of the search engine. , which will also cause more visitors to be lost. Therefore, enriching the content of the website is also very important and cannot be ignored.
Originally I thought it would take some time to optimize this site, but I didn’t expect that just by optimizing the site and external links, the ranking would go up so quickly. Although there is a certain factor because the competition of this word is not high and the search volume is not large. But on-site optimization still plays a certain role. I hope this article can bring you some useful information. This article was published by Schindler SEO and printed in Fuzhou http://www.fzywzx.com . Please keep the link for reprinting!
Editor in charge: Yangyang author Hakka SEO's personal space