Who among website builders doesn’t want spiders to visit our website frequently? It’s best if spiders stay on your website 24/7. Of course, I also hope that Baidu spiders, Google spiders, Soosou spiders, etc. can stay on your website all day long. It's hanging around my blog. In this way, not only are the snapshots taken on that day, articles can be collected instantly, the website can also have good rankings for related keywords, and traffic is naturally indispensable. So what should webmasters do to make spiders stay on our website often? Next, we will reveal six tricks to make spiders become frequent visitors to your website.
1. The code must be streamlined
Everyone knows that what spiders crawl is the source code of web pages, which is different from what our human eyes see. If your website is full of js, iframe and other codes that spiders cannot recognize, it is like the food in this restaurant is not what you like to eat and does not meet your taste. Then after you go there a few times, Will you go again after that? The answer is no. Therefore, we need to streamline the code of the web page and try to reduce the signal-to-noise ratio of the web page, so it is best to use CSS+div to design according to w3c specifications to let spiders walk into your door.
2. Navigation must use text
I believe that many friends can often see picture navigation on many corporate websites, and generally there is no relevant annotation. Anyone who does SEO knows that spiders cannot recognize images and Flash without ALT tags. The navigation of the website is located at the head of the homepage, which is very important for optimization. It can be said that every inch of land is precious, but it is a pity that it is so wasted. And when the Internet speed is not very good, the loading is still very slow, and the picture does not appear after a long time, which is also very unfriendly to the user experience. Therefore, when optimizing the website, the majority of friends must use text navigation in the header navigation.
3. The structure must be reasonable
Many friends tend to only focus on the external optimization of the website, that is, many people think of the mission of publishing external links in a narrow sense. However, little attention is paid to the optimization of the internal structure of the website, that is, internal optimization. I also ignore this aspect. It is best for the directory of the website not to exceed 3 levels, that is, it is best to reach any page of the website through a maximum of 3 clicks. Of course, sometimes more directory levels are needed according to needs. For example, the website directory of a general B2B platform will be relatively deep, but it must be possible to reach any page of the website with the minimum number of clicks.
4. Internal links must extend in all directions
I believe everyone has seen spiders, and naturally they have also seen the spider webs made by spiders. We can see that the structure of the spider web is very beautiful and extends in all directions. Similarly, it is best for our website to be built with internal links extending in all directions. This can not only increase the website's inclusion volume, but also improve the website's user experience. It can also promote the better transmission of the website's weight, which can be said to have many benefits.
5. Website updates must be diligent
This is also the hardest thing for many friends to do, perseverance. Many friends often spend two days fishing and three days surfing the Internet. Whether it is a website or a blog, they often insist on updating it for a period of time. The update frequency of the website blog becomes lower and lower, until the update of articles stops later. . Naturally, the spider came once and found that there was no update, the second time it came and still no update, the third time it came and there was no update, and the fourth time. . . After a few times of this, spiders will stop going to your website, or visit your website less frequently.
6. The quality of external links must be guaranteed
Regarding external links, many friends think it is very simple. They spend hundreds of dollars to buy a group sender, and then automatically send out links in major forums and BSP blogs. Finally one day I saw that the website had tens of thousands of external links, so I was very happy and the website also improved. Suddenly, the next time Baidu updated it, it was discovered that there were not many external links left on the website, and the website went from the top of the mountain to the bottom of the mountain like a rocket. What a shame! Friends need to pay attention to three points when it comes to building external links: 1) The number of external links to the website; 2) The quality of the external links to the website; 3) The stability of the external links to the website.
7. Content must be of high quality
Many friends are saying that Spiders like original content, but does original content have to be good? The answer is not necessarily. If it is original, it should also be of value to users. This kind of content is what spiders like best. How to identify it? First of all, a spider is a program. Natural identification depends on the PV value of the website. If the articles on your website are all meaningless original articles, users will leave as soon as they enter. Spiders can be used as a criterion in terms of numbers. You must know that spiders are not as stupid as you think, and from a user perspective, we also need to provide users with useful and high-quality content. Only in this way can we win repeat customers and win reputation!
I believe that as long as the majority of webmaster friends do well in the above 7 aspects, spiders will often take care of your website, there will be snapshots, rankings, traffic, and content. As long as you pay down-to-earth and sincerely, this article was first published by online tea shopping www.biluochuen.com and Quanzhou SEO Yang Changsheng. Please keep the source when reprinting!
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