What words can be considered keywords? Keywords are the main words used to search for things, and they are general. It is the core of content and is related to the fate of a website. Keywords not only affect online consumers’ search time but also affect search engines’ impression of the website. An appropriate and suitable keyword can bring good rankings to the website and increase the links and views of the website. Therefore, we should spend more time thinking about how to extend keywords? The following is my opinion on how to extend keywords.
First: Reasonably expand keyword combinations and deepen keyword connotations
You must have a clear understanding of your own website. What does my website do? Does anyone pay attention to the content of this website? Or does anyone have needs in this regard? Therefore, I want to truly understand the nature of the website and the relevance of the content, so as to find the key to the website content. word. Then, you can go to Baidu to see how many users use this word and then combine it with its index to judge the feasibility of this word. If multiple people use it, rank some keywords with similar meanings. Finally, combine keywords into bidirectional words.
Second: Master long-tail word mining skills
Nowadays, long-tail words have almost replaced keywords and become a traffic ratio tool for webmasters. Through continuous combination, the relevance of keywords is increased, so that the number of long-tail keywords continues. For example, "women's shoes", around this keyword, we can combine Taobao women's shoes, new autumn women's shoes, 2011 new women's shoes, women's shoe brands, etc. Brands developed around the main keyword can be composed of Tata women's shoes, Belle women's shoes, Daphne women's shoes, etc. On the one hand, while expanding the keywords, they must be updated at all times. On the other hand, we often pay attention to hot topics in various industries and explore the key words among them. This not only allows the website to have different content to satisfy different consumers, but also attracts more people to browse the website's content.
Third: Make full use of major free information platforms
Everyone knows that Baidu is the largest Chinese interactive Q&A platform in the world. Google, WeQiao, Soso, Tianya Q&A, etc. are all free information platforms. There are a lot of things we need on them. We must take advantage of them. Create greater value for us. Webmasters only need to spend a little time every day to search and observe these website-related platforms, analyze some words that people often mention, and study how to convert these words into keywords for extension. You can also use these platforms to ask questions and learn more about keyword expansion. Here we need to pay attention to summarizing the information answered by others, and we can compile a good article. Of course, you can also answer it yourself. When you answer it yourself, you should pay attention to adding as much information as possible from your own website, and then adopt it. This can also promote our Promotion of the website itself.
Fourth: Use statistical tools skillfully for keyword analysis
Website statistics are crucial in our optimization process. They record a series of information such as search engine visits to our website, inclusion, and external links. Every website will conduct statistical analysis, and these analytical data are often the best basis for us to mine long-tail keywords. Analyzing statistics shows that keywords with high number of visits and long-term searches especially need the attention of webmasters. The keywords should be analyzed horizontally and vertically, and other words that are very similar to them should be summarized and modified.
Fifth: Discover keywords with potential value
Keywords are divided into unpopular keywords and popular keywords. There are four types of high-quality keywords: the first type: keywords with large search volume and high competition; the second type: keywords with large search volume but low competition; the third type: keywords with small search volume and low competition Keywords. The fourth type: words with neither search volume nor competitiveness. First, collect keywords related to the website content. Search major websites to find articles that are useful to the website and find information that can be used, such as some keywords associated with the website. Then the collected information is classified into a grid-type database and named accordingly. Finally, these information are associated with the website content, resource integration and optimization. We should also pay attention to some keywords around the website content, and do not let them go easily. For example, the women's shoe users we just mentioned may also search for "Why are the styles of women's shoes now not good?" This way it is easy to get them through association. Extending our keywords is very beneficial to the inclusion of the engines.
Sixth: Improve confidence and strengthen execution
To master the method of keyword extension and promote the development of the website is not something that can be completed in a day and night. During this period, webmasters may give up due to lack of experience and inability to use keywords. However, webmasters must remember that everything is difficult at the beginning. As time goes by, the methods of keyword extension will become more and more popular. Familiar, so we need to improve our confidence and at the same time strengthen our execution ability to complete the extension and optimization of these words to promote the development of the website.
Keywords must be studied in depth to tap out their original potential. Through the extension of keywords, we can accelerate the rise of our keyword rankings and promote the development of the website. Another thing webmasters need to remember is that they must combine theory with practice, and don’t just focus on extending keywords and ignore the actual operation. The above is my little opinion. I hope it will be helpful to new webmasters. Please forgive me if the writing is not good. This article was originally forwarded by http://www.tooopen.com/Material Network. Please keep the link, thank you!
Editor-in-Chief: Chen Long Author Material Network Personal Space