Many companies, especially small and medium-sized companies, do not have full-time people to do website optimization. However, many bosses have realized the importance of website optimization, so companies and individuals specializing in website optimization have quickly established an SEO industry and achieved a win-win supply and demand situation.
However, when many people decide to hire someone to do website optimization, they do not know much about the SEO industry, or the expected effect is not completely consistent with the actual effect, which leads to disagreements between the two parties and unnecessary disputes.
Now I will briefly summarize the common problems in website optimization:
1 Most website optimization only focuses on keyword ranking optimization
Some bosses think that website optimization includes the optimization of all related website content. In fact, this is not the case. Usually, the agent is only responsible for optimizing the keywords specified in the contract, and other content is basically not included. Of course, the contract Except for specially agreed matters.
2 Generally in the domestic market, it is mostly optimized for Baidu’s keyword rankings
The current mainstream search engines are Baidu and GOOGLE, generally in China. Because Baidu has many users, the ranking optimization usually referred to is Baidu optimization. Baidu's keyword ranking algorithm is increasingly different from that of GOOGLE, so the ranking of keywords is also very different. Therefore, before signing a contract, you must choose a more favorable target search engine based on the market characteristics of your product.
3. There are regional differences in Baidu’s keyword rankings
When Baidu ranks keywords, especially when ranking popular products, it will give different search results depending on the region. Therefore, this issue often arises in disputes between the entrusting party and the entrusted party. Before we sign the contract, it is best to indicate this point, so that the party responsible for optimization can give a corresponding quotation based on the difficulty.
4. Don’t expect an increase in weight or PR after optimization.
As we said before, the agency is only responsible for the ranking of keywords, and ranking, especially Baidu ranking, has no decisive relationship with weight or PR. Therefore, ranking is the yardstick for measuring the effectiveness of its work. At the same time, you should also note that since the weight will not necessarily increase, the traffic of the internal pages will not necessarily increase after you choose proxy optimization.
5 Websites that need to be frequently updated with company news should be updated by themselves
For some companies, they need to frequently update their corporate news and present a dynamic website to customers. This requires manual updating, because the optimized agent may not necessarily understand your industry and is more familiar with your company's situation. Little is known, and their updates are limited to updates on industry-related developments or technical knowledge.
The above is a summary of some of my experiences. I hope you can come to my http://www.taipl.com when you have time. If we work together, the SEO industry will develop faster and better.
Editor in charge: Yangyang author Tianwei's personal space