I believe that when webmasters who do website optimization are doing search engine optimization, they have more or less encountered or heard their comrades talk about whether the website is blocked or punished in the websites they manage. I have no idea about this issue. what to do?
I first need to find out whether my website is indeed blocked or punished, and eliminate it one by one through various detection methods. If it is blocked, what is the reason, immediately find the source and correct it, and what should I do if it is punished.
Search the domain name in the search engine or use the site command. If all the web pages on the website are no longer in the search engine database, it can be concluded that there may be a server problem, a robots problem, or it may be detected. Cheating situations. But if there is still data in the search engine, but the ranking drops, there are only two possibilities: maybe the website has some suspicious signs of cheating and has been punished, or the search engine algorithm has changed. The ranking drop is not from first to second place, but a substantial drop, which should attract the attention of our webmasters.
Has there been any downtime recently? Is the server setting normal? When the search engine spider comes to crawl, does the server return a 200 status code? If there is a problem with the server, it should be only a temporary phenomenon.
The robots.txt file is used to prevent search engine spiders from crawling certain directories or files. Although this function is useful, it is easy to make mistakes. If there is a problem with the settings of your robots.txt file, search engine spiders will not be able to crawl your website. The difference between normal settings and incorrect settings may be very small, so you need to check it multiple times to ensure it is correct.
There are many specific optimization techniques and means, such as keyword selection, title tag writing, keyword position density, website structure, etc. But if you use all these technologies, you are not far away from problems.
Over-optimization is now often an important reason for ranking penalties. There is a question of degree here. Which level of optimization is appropriate and which level is over-optimization can only be mastered through experience. Don't take any chances. If it's okay, then you can't tell.
Many pages will put some javascript redirects or meta refresh redirects, which may be considered suspicious techniques. 302 turns can also cause problems. Many webmasters control many websites at the same time and cross-link between these websites, which is very likely to cause problems. It is understandable that one person owns four or five websites, but if there are forty or fifty websites, each website is not large and of low quality, and they are all linked to each other, this is suspicious.
Check the exported links. Are they only linking to relevant websites? Are they only linking to high-quality websites? Have any of the websites you linked to been blocked or punished? If so, the day will not be far when your website will be blocked or punished. . Carefully check whether there are any hidden web pages? Are there a large number of spam links? When checking these, you cannot lie to yourself. Only the webmaster knows best what methods are used on the website, and it is difficult for outsiders to see it at a glance. But the webmaster himself should know very well whether he has used these suspicious methods.
Therefore, you must observe carefully. You cannot find the problem with just one glance. If a problem occurs, you must be patient and think about it carefully. This article is exclusively provided by the Aerated Concrete Equipment Network http://www.htjiaqi.com . Please leave a link for reprinting. Thank you!
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