In the opinion of many friends, external links determine the ranking of this keyword. The more external links, the better the ranking. In fact, as long as we carefully analyze other people's websites, we will find that external links are not only the quantity and quality. The size issue also includes the relevance issue of external links; it is found that many websites do not have as many external links as others, but their rankings are better than others. For example, if your website has 100 external links, 50 of them are related to your own website. Then our external link correlation is 50%; of course, in addition to external links, there are other factors that affect the ranking of this keyword.
Today I will talk to you about the relevance of external links. In fact, it is easy to understand on the surface. That is, the website you optimize and the website that sends external links are in the same industry. For example, we are a tea mall website. You can set up some tea-related blogs and post external links to tea-related forums and categories. In fact, there are several issues that SEOers should pay attention to regarding the relevance of external links:
1. The correlation between keywords and external link platforms
The correlation between keywords and external link platforms is relatively easy for everyone to understand. That is to say, sending external links to relevant websites as mentioned above, so the relevance of external links is very high. In fact, we found that when we send external links to relevant websites, search The weight given by the engine is high, and it can also attract others and guide others to click into our website, thereby increasing the traffic and orders of our website.
2. Relevance between keywords and sections
There are many categories of forum sections. For example, Xiamen Xiaoyu.com, which is relatively famous in Xiamen, has sections for chatting, job recruitment, computer applications, etc. When we post external links, we find relevant sections to post, although sometimes it seems that there is a link. , but the administrator may be merciful if he finds that the article is very readable; although a forum has nothing to do with his website on the surface, some of the sections in it are relatively relevant, so seoer not only needs to find For keyword-related websites, you have to carefully dig into some forum-related sections.
3. Relevance between keywords and content
In addition to the above two points, there is another point that many SEOers ignore, that is, the correlation between keywords and content. In many forums, you can see some tea information articles with these keyword anchors for wedding photography. Text link, it is obvious that the article is copied and pasted from Baidu or other people's websites with the left hand and the right hand, and then forcibly inserts several self-optimized keywords; in fact, this effect is not good, maybe the search engine is still It will be considered as a spam post. Personally, I think the best way is to look for content related to keywords, edit it yourself, and then publish it. This will have better results.
The above three points are the external link correlation issues that Gift Tea Set ( http://www.zuipin.cn/chaju.html ) would like to share with you today. If you have any better methods, don’t forget to tell me, thank you all.
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