The saying "content is king, external links are king" is very popular among webmasters. Many webmasters start building external links from the day they buy a domain name to increase the weight of the domain name. In order for keywords to have good rankings, high-weight external links are also indispensable. How important is this emperor-like external link? What is the significance of a website looking for high-quality external links?
First: the relevance of external links to the website. When users search for keywords, search engines will display relevant pages to users, whether it is the relevance of external link anchor texts, the relevance of website titles, the relevance of website H tags, or the relevance of website content, this will all Bring relevant traffic to the website’s SEO. Therefore, the high-weight external links of the website are generally highly relevant to the website, so they will be presented to users through related searches, and users will be brought to the website through these high-weight external links. When making external links, try to find ones that are related to the content of your own website. Nowadays, there is a phenomenon of SEO cheating. If you make external links on some popular portal websites, but they are not very relevant to you, even if they can bring some traffic, , but it is not an effective flow, and it is a waste of time.
Secondly: external links and website weight. There are many ways to use external links, such as forum signatures, spam group emails, messages, soft articles, etc. But why is everyone still emphasizing the need to build high-quality external links? Through external links, weight can be transferred and stay on high-weight websites. The weight of external links brought by external links is also very high, which helps to increase the weight of the website. The most obvious manifestation of this is that in friendly links, everyone wants to find some friendly links to websites with high PR values, so as to realize the transmission of external link weight. There is also the method of building sprockets to increase the weight of external links. On the other hand, it is also to transfer high weight to the main website through the interlinking of external links. Therefore, in order to increase the weight of the website, the webmaster has to look for high-weight external links.
Again: external links and website inclusion. Everyone knows that the depth that spiders can crawl on a website is limited. In order for internal pages to be indexed by spiders, they must be within 3 to 4 clicks away from the home page. However, for some large content websites, there may be a lot of content. If it cannot be effectively crawled by spiders, the inclusion of the website will be reduced. Then webmasters can only look for high-weight external links. The higher the weight of external links, the higher the frequency and depth of spiders crawling the website with external links. In this way, website content can be updated faster. Some external links have high weights. Spiders crawl the website very frequently, so many websites will be crawled in seconds. Content-based websites like Webmaster Encyclopedia use the method of looking for high-weight external links. Those that do not have enough weight can only use external links.
Finally: external links and keyword rankings. As the keyword ranking increases, the website's effective traffic will increase, but external links are indispensable among the keyword ranking factors. If many websites want to rank well for keywords, they will adopt the method of adding external links to keywords, such as friendly anchor text links, forum signature external links, soft article keyword external links, bsp blog external links, etc. These methods are all thinking The weight of keywords can be increased through external links, thereby improving the ranking of keywords. But it does not mean that keywords can be ranked with external links. Internal optimization is also needed, and high-weight external links are needed to transfer weight. Therefore, looking for high-performance external links is necessary for webmasters to do SEO optimization.
Links are indispensable in website optimization. Internal links can be controlled by themselves. The network of internal links can improve the user stickiness of the website. External links are even more important to SEO. High-weight external links are of great significance to the website, and webmasters must bow to them. The moderator of the webmaster forum ( http://www.zzbaike.com ) also hopes that everyone can find high-weight external links.
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