General keywords refer to keywords with small search volume and low competitiveness. For example, the Baidu index is two to three hundred, and the homepage ranking has three or four top-level domain names. This type of keywords is very difficult to optimize only with content pages. It is difficult to get up. I personally think that it is better to choose the column page to optimize, and the effect will be more ideal. When optimizing general keywords, you need to pay attention to several details, and there are a few points that are often overlooked.
1. Match the website title keywords
Website title is very important for a website, and the weight given by Baidu is also very high. For optimizing general keywords on a column page, it must be completely matched. For example, you need to optimize the two key words of tea set and gift tea set. If you have keywords, you should list them one by one. Many friends like to write the title in one sentence, so that the weight given to the keywords by search engines is not so ideal.
2. Optimized keywords appear on the page
It is not enough to have keywords in the website title. The content must reflect the keywords you want to optimize. This is also a problem ignored by many SEOers. Many friends pile up a large number of keywords in the website title, thinking that the website title has appeared. The more keywords there are, the more keywords can participate in the ranking, and often many keywords are words that have little relationship with the content, and are not even reflected in the column page or content at all. Such words are related to the page. The performance is very poor. If you want to rank keywords, you can only use external links to accumulate them. Once there are strong competitors or the external links are neglected, the keywords will decline.
3. Anchor text mainly appears with keywords
The most effective form of external links for keyword ranking is of course in the form of anchor text. This kind of external link plays an important role in keyword ranking, but it is generally impossible for anchor text links to appear on other people's websites. Except for those pages that are unmanaged or have nofollow added, many novices will post very high in those places. In fact, those external links that cannot be included by search engines or that do not transfer weight will be ineffective no matter how much they are posted. External links in the form of anchor text represent friendly links, forum signatures, and blogging. In addition, they use human resources to ask others to give you a one-way link.
4. Wait for the update to take a while to verify.
Baidu's updates are not as fast as Google's. Google can make significant changes in keywords in one week, but Baidu's performance is not so clear. Generally, keywords need three to four rounds of updates to make significant changes. Therefore, As a seoer, you must not make guarantees to customers, especially if the guarantee time is too short. This is completely impossible to achieve. Even if your external links include Sina, NetEase, and Sohu, it is impossible to show it in a short period of time. Personally, I think it is average. Sexual keywords require at least three to four rounds of minor updates, which means it takes a month to stabilize the ranking.
The above four points are what Zeng Yuwen wants to share with you today. Several points that need to be paid attention to about general keywords. Generally speaking, keyword ranking is mainly a process of data analysis and execution. The article is original from Gift Tea Set ( http://www.zuipin.cn/chaju.html ). Please indicate the source of the article when reprinting it. Thank you all.
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