For a website, if you gain the trust of search engines, then your optimization can achieve twice the result with half the effort. There is no doubt about this. We can see this pattern from some new sites that have just been launched. New sites often have to go through a painful period first. Search engines have an assessment period for new sites. During this period Within a short period of time, all the webmaster has to do is to make his site more authoritative in the eyes of search engines. Of course, for old sites, although search engines will trust you more, you can't relax. If you don't pay attention to working hard on authority, search engines will easily abandon you. So in this article, the author will share some of his own experiences on how to increase the trust of search engines.
One: By improving the structure of the website
What is the relationship between the structure of the website and the authority of the website? In fact, the principle is very simple. The most direct impact of an unreasonable website structure will not only affect the user-friendly experience, but also make search engine spiders unable to find it. As a result, web pages cannot be crawled well. The structure of the website can be simply divided into physical structure and logical structure. The logistics structure can be divided into flat structure and tree structure. The main focus of these two structures is your site directory. It may be easier for us to understand the logical structure. In fact, the logical structure refers to what we usually call the internal links of the website. If these two main structures can be configured reasonably, not only can your visitors access your site more clearly, but also It also makes it easier for search engine spiders to crawl your web page.
Two: Provide a stable host
An unstable server will cause the website to be slow and often down. These problems are not only undesirable for us webmasters, but also disgusting for users and search engines. Users and search engine spiders will leave your site because of its loading speed or because it is unavailable for three days. Therefore, regarding the choice of website host, the author's suggestion is that we can go cheap and buy some hosts without quality assurance to build the website. If you choose an unstable host, not only will you not be able to carry out your optimization strategy, the most direct impact will be that search engines will lose patience with you, and the final result will be demoted, or even punished.
Three: Frequently clear dead links on the site
The author can make an analogy about the impact of dead links on the site. If we compare the internal link structure of our site to a large spider web, then dead links are breakpoints that cut off the path. When search engine spiders come, When crawling your site, if you find dead links and dead ends with no way forward. How will search engines view your site? Therefore, when we lay out our site, we must often check for dead links on our site. Currently, there are many such tools that can help us check out these links. After checking, even if Deletion will not have unnecessary impact on your site.
Four: Optimize the website based on the principle of improving user-friendly experience
What is the goal of a search engine? It is to provide users with more valuable content, and its purpose is also to better improve the user-friendly experience. As webmasters, we must often modify the site from the user's perspective to provide a more friendly experience. For example, the author's website did not take into account the development of today's social networks when it was first built. After understanding that users can share their content more conveniently using sharing buttons, the author modified the content of the site and added several mainstream social network sharing buttons. , improve user-friendly experience.
The above are some aspects that the author needs to pay attention to on how to improve the authority of your site in the eyes of search engines. Of course, there are many other details that need our attention. To make our site successful we cannot ignore these details. This article is written by Rongcheng Information Port http://www.airongcheng.com , a comprehensive portal website in Rongcheng, Shandong, and life, consumption, and information media in Rongcheng, Weihai, committed to providing better network services to the people of Rongcheng, Weihai.
Editor-in-Chief: Yang Yang Author's personal space www.airongcheng.com
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