Hello everyone, my name is Muzi Chengzhou. Regarding the website SEO health, this series will be completed today. Earlier I introduced six articles in 5 major aspects. I think each article is very valuable, because SEO health is A new concept. Maybe you have begun to pay attention to it after being reminded by my article. Maybe you paid more attention to it before reading my article, but after reading it, you become more systematic. Then I will be very happy that I can give you some help. . For SEO, a simple and basic skill, its scope is getting wider and wider. In the past, we talked about technology at the earliest, and then we slowly integrated tactics and strategic things into it. Later, we were still not satisfied. , we need to add the online marketing part to SEO. Naturally, brand marketing will be a key direction of our SEO in the future. This is also an important indicator of the health of our website's SEO in the future: website brand health.
Brand is not only important for a website, it is even more important for a company. In the early stage of SEO, what we need to do is basic optimization work, but in the later stage, what we need to do more is the health of the brand. Brand maintenance requires continuous accumulation, so that the brand value can be continuously improved in the hearts of users, so that the brand can last. Some brands that rely entirely on money will most likely die young. Today Muzi Chengzhou will briefly talk about brand health construction in website SEO health.
1. The construction of brand health must be based on SEO health!
For a website, if we want to build a brand, we must pay attention to the health of the basic SEO first, because if the basics are not done well, everything else will be a castle in the air. Basic SEO includes website content, programs, servers, domain names, internal links, keywords, external links, etc. We have to do a lot. The previous article also gave you a lot of introductions. After doing this, the website The ranking will improve step by step. If we can achieve the first place and be stable for a long time, it will be very good. This will be of great help to the improvement of the brand. For example, in terms of regional SEO, Fatty and Xiaoxie have always been ranked first and second. Their website has become a regional brand in Beijing SEO. Their website SEO basic optimization has been done very well. Once these are completed, , and then after three months of being stable in the top three on the homepage, the brand was naturally formed. A healthy SEO can ensure the health of the brand. Sometimes our website is demoted by Baidu, and even the brand words of the website cannot be searched. In many cases, it is caused by unhealthy SEO, so the foundation must be laid solid, and the brand will naturally improve. .
2. The construction of brand health lies in providing value to users!
I have always believed that how much value we want to obtain must be proportional to the amount of value we pay, or how much value we create for users. The success of a brand's health construction depends on whether we can create more value for users. For information websites, we need to provide users with the latest information around us, at home and abroad. For service-oriented websites, we need to focus on highlighting our service advantages and then do our jobs well. For product-type websites, the focus is on the cost-effectiveness of the products, low prices, and high quality. Definitely everyone’s first choice. Every user comes to our website with a search in mind, either because there is news or information that attracts them, or because they click blindly. In the former case, it is better for us to provide value to them, because their purpose is very clear and they only need our website information to meet their requirements. The latter requires careful guidance, such as recommending related articles and popular articles on the article page. This is likely to attract users to continue visiting other pages, and even ultimately make a transaction. Value is the key word for brand health. Don’t be stingy, give value to others, and value will be returned to you.
3. Specific operations for building a healthy brand!
When it comes to brand building, if we want to do it specifically on the Internet, I have a few good ideas. I would like to share them with you here, maybe they will be touched.
A. Set a brand keyword. For example, if you are an SEO professional, you can definitely find my blog Smell the Rose if you search for Smell the Rose. This keyword must be unique and conducive to the establishment of the brand.
B. Baidu knows promotion. For example, I am doing optimization and I need to take some orders to support my life. Then I don’t need Baidu Know to make links. I only need to go to Baidu Know to answer some questions about SEO promotion. In these questions Plus the Smell the Roses blog. There are many such examples. I have a friend who works on the response network, which is this kind of operation. Through Baidu, I know that the traffic coming in every day is about thousands of IPs.
C. Soft article promotion. The effect of soft articles lies in their strong dissemination. Good soft articles will be reprinted by many websites. I have a friend who runs a flower delivery website. His brand story is very powerful because it is a very good love story. You can check it out. Aishang Flower Network, look at the brand story, if they do soft article promotion, the brand awareness will definitely be better improved.
D. Advertising and promotion. This is a way to burn money, but sometimes it is very powerful. If you are strong, buy a picture advertisement on a big website like Sina Sohu. I believe your brand awareness will be greatly improved. This was the case with Fancl before. The operation is big.
Okay, here are some ideas about website brand health. As long as we grasp these three points, we will be able to build a healthy brand. Friends who want to communicate with me can add my QQ: 843745641
This article was published by Mu Zi Chengzhou, editor of Shanghai Website Construction Coordinating Network ( http://www.580plan.com ). You are welcome to reprint. Please keep this link when reprinting. Thank you for your cooperation!
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