How to use secondary directories to improve the weight of the website? Recently, I analyzed a number of large shopping malls and classified information websites and found that large websites have a characteristic, which is to use a large number of secondary directories to improve the overall website weight. You can study the secondary directories of large classified information networks. For example, this type of website has about 10 classified directory pages under a real estate column (second-hand houses, rental houses, shops, etc.), and each The weight of classified directories is relatively high. How is this done? Today we will learn how to use secondary directories to improve the weight of the website through the analysis of large websites.
First, we select keywords with website-related content and a certain amount of traffic as the website’s secondary directory. Add keyword tags and description tags to the secondary directory to allow search engines to clarify the main content of this category directory.
Secondly, update the article in the category directory, and be sure to use the URL of the third-level directory to display the article (be sure to use the URL of the third-level directory to display). Many personal blogs and forums have a misunderstanding, using the second-level directory to display articles. It is conducive to the inclusion of articles. It is true that it is easier for search engines to include level 2 directories, but in terms of website weight, if the article pages are all level 2 directories, then the weight of the entire website will be completely dispersed to each article, and the website will not be highlighted. Focus on optimization, and using level 3 directories to concentrate the weight of the website into several level 2 directories is more conducive to their ranking. It makes no sense to only include articles without bringing traffic. At the same time, the search engine also supports searching in level 3 directories, so there is no big problem in including articles as original as possible.
Finally, the best way to use external and internal links to increase the weight of the second level is of course to exchange friendly links. However, because few people will exchange with you in the general second level directory, you can settle for exchanging internal pages with the other party. Friendly links. Another thing is to post as many external links as possible in the secondary directory. At present, search engines are becoming more and more standardized on external links, and blogs and many SEO forums are less and less included. This requires you to summarize what other high-quality external links are. chain resources.
To sum up, it is necessary to make the website into a standard tree structure, so that the weight of the homepage is concentrated in the secondary directory as much as possible during the transmission process. This will not only increase the weight of the secondary directory but also improve the overall weight of the website. .
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