Website ranking is not improved by just a few simple factors. The most important thing is the combination of the overall factors of the website. After all, when search engines analyze a website, they combine all factors of the website, such as weight, content, and external links. A series of related factors will be analyzed before the corresponding ranking is given. Of course, doing a good job in off-site optimization may not necessarily effectively improve website rankings. As the saying goes, the most powerful weapon is the internal and external cooperation. Therefore, a combination of on-site and off-site is also needed to improve website ranking. Today, the author will talk about the optimization of navigation and website structure in the site optimization plan:
Navigation optimization
General website navigation is divided into three categories; one is the main navigation, which is the menu bar. The second is navigation. The third is bottom navigation. The optimization methods for the three navigations are completely different. The optimization of the main navigation can be applied to the bottom navigation, but it is not very suitable for the secondary navigation. The bottom navigation is to take care of the main navigation, so the optimization method is also different from the secondary navigation. . Let’s talk about these three optimization methods:
1. Main navigation optimization. The main navigation is commonly known as the menu bar. Its purpose is to let users know what the website does and what type of content it contains. Webmasters should also have seen many optimization methods for the main navigation. For example, the main navigation refuses to use content that the search engine does not recognize. Generally, for the main navigation, images, Flash or JS jumps are not conducive to website optimization, let alone Conducive to crawling and grabbing of spiders. Therefore, keep the main navigation as simple as possible and use normal text links.
2. Secondary navigation optimization. In fact, the most important thing for this is to let users know where they are on the website. The sub-navigation of many websites uses a breadcrumb structure. This purpose is to facilitate spider crawling and let users know where they are, and the best The secondary navigation optimization method is that the upper level of each level of menu should be set with a hyperlink. If the user has to use the browser's own one every time he returns, it will be of no use in improving the user experience and will only be counterproductive.
3. Bottom navigation optimization. The bottom navigation is not the information at the bottom. In fact, it is just normal content. The bottom navigation is added by the webmaster at the bottom, such as hyperlinks to column pages, main keywords of the website, etc. Generally, the bottom navigation is to take care of the main navigation. When the user browses to the bottom of the page and is some distance from the top, he can return to other pages through the bottom navigation without using the browser's return button. This is important for improving user experience and website ranking. There is some help.
Website structure optimization
The structure recognized by search engines is a flat website structure, and the professional term should be called a tree structure. This structure is the most suitable for spiders to crawl. After all, spiders crawl websites from top to bottom. Naturally, only flat structures are the most suitable for spiders to crawl. Nowadays, whether it is a large website or a small website, a flat structure is used to build the website. The reason is that even a new website can give a good impression to search engines. A good website structure can not only help spiders crawl, but also help improve the website's inclusion volume, which is more conducive to user experience. As far as these three benefits are concerned, the flat website structure is enough for webmasters to accept and use it in website construction.
Generally speaking, whether the website structure is suitable for spider crawling will correspondingly affect the website's collection volume, website snapshots, website weight, etc. Generally speaking, the higher the collection, even if long-tail keywords are used to obtain traffic, it is quite considerable. If the structure of the website is not conducive to spider crawling, naturally even spiders cannot crawl it. How can we talk about ranking? Therefore, choosing a suitable website structure for spider crawling is the first step to increase the number of included websites. No matter what kind of website structure you choose, the most important point is that it needs to be conducive to spider crawling. As for the website structure on the Internet, the most suitable for spider crawling is undoubtedly the flat website structure. This is also the Baidu optimization guide. One of the recommended ones.
For on-site optimization, it is not as simple as setting the title and keywords, and then updating the content. The details are even better than off-site optimization, and whether the user experience is good or not mainly depends on the situation inside the website. Therefore, whether it is to improve rankings or improve user experience, optimizing navigation and structure in site optimization is a step that cannot be ignored. After all, these two are related to the basic step of whether the spider can crawl the website smoothly and then grab the website content. Therefore, the webmaster should treat them well.
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