The quality of website content affects the development of the website. With the continuous improvement of Baidu search engine, high-quality original content is increasingly favored by search engines. On the contrary, cookie-cutter content is increasingly disliked by Baidu. Therefore, the update of articles on the site now worries many webmasters. Everyone knows that original content is good, but writing original content requires a lot of time and energy. Even in many industries, it is very difficult to write original content. For example, in the field of mobile phone text messages, if you want to build a website anyway, you must abide by the principle of sparing content rather than excessive content:
1. There is no way out for collection. New sites prohibit collection from all sites.
In the past, many webmasters may have built a website through collection software, generated a lot of traffic, and made a small profit. Now if they continue to imitate their predecessors and use collection to fill the content of the site, I think it is already a problem. It is too late, because in this era where content is king and user experience is paramount, it is difficult to make Baidu search engine trust you based on the number of articles alone, and now this kind of website will almost always be criticized by search engines. Severe punishment, so the new site can only fill content honestly now, and don't collect it for the sake of quantity.
Of course, high-weight websites are different. They can achieve the effect of collecting in seconds. Many high-weight websites update their articles through collection methods, but they are not all step-by-step, such as Sina and NetEase. This is sometimes the case in wars. They will change the title and the content of the article.
2. Improve the conversion rate and bid farewell to traditional news on corporate websites
Many friends use on-site news to update the website. The purpose is to update the content of the corporate website every day. It is a strategy for snapshots and website weight. In fact, the website updates news every day. We will find that the snapshot may have been updated and the news section has included it. It may be faster, but these have no effect on the conversion rate. Customers in need will not come to your articles to read the news. What interests them is the products of your website, and the news comes from your site. Users generally want to know the latest trends in the industry, but do not have the intention to purchase products. Therefore, when it comes to news, we should change our thinking. Instead of updating content just for the sake of content update, we should consider user experience and conversion rate.
3. Content is king, and the quality of articles affects the weight of the site
Content is king, and there is no dispute. You can see from many websites that they have very few external links but good keywords. Friends who have done collections should also feel that it is difficult to increase website traffic later. A relatively large increase, this is the content aspect that hinders the development of the website. The content update mainly involves the enterprise website and the consulting station:
1. Enterprise website content should be refined rather than quantitative.
Facts have proved that the corporate website does not have much content to update, and there is no need to update it every day. Our primary purpose is to require the quality of the articles and the conversion rate. Don’t collect other people’s content just to update it every day. This will not be good for the website. It doesn't make any sense. When updating articles, we would rather not add them randomly, but also have quality. Nowadays, the number of articles on corporate websites is generally several hundred.
2. The information station adds articles according to the weight of the website
Information sites are different from corporate sites. They require huge content updates. For this area, I think articles should be added according to the weight of the website. The main issue here is quality. There is no way but to spend more in the early stage. If you have time, put some high-quality articles. Later, as the weight of the website increases, you can do some pseudo-original work and publish it, and the effect will be very ideal.
Summary: When updating articles on the site, we cannot blindly seek quantity, because articles with poor quality will not only not be of any benefit to the website, but may also be considered by search engines as a bunch of "junk articles", which will reduce the authority of the website. We should be more Paying attention to the quality of the article is the principle of erring on the side of lack of content. The article is exclusively provided by 2011 Latest Song http://www.yy521.com and first published by A5 Webmaster Network. Please indicate the source of the article when reprinting it. Thank you.
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