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Recently I have been doing corporate website promotion and optimization work. Since the website promotion activities have not been finalized, the basic work is to first do a good job in internal content construction and website ranking optimization. Competition in the website industry of our firm is still very fierce, and the first four or five pages are all important sites. However, in less than two months, both the ranking and the weight of the website have grown beyond my predictions.
I have shared with you some feelings about the PR of the new website from 0 to 3. Today I will share with you some sharing about ranking. In fact, if a website wants to rank in the top three pages for some highly competitive keywords in a short period of time, it requires some ingenuity, especially when the previous website is old, has a high weight, and the overall strength of the optimization team is very strong. Ranking is actually a battle with their team. Although our website is only half a year old, it actually only takes three months from the website to having complete content. During this period, the time to start optimizing and adjusting was only two months. In such a short period of time, it is very difficult to show up on the first three pages. However, through everyone’s efforts (not just me fighting), we finally managed to get all the target keywords on the first three pages. Looking back, there is still some content worth sharing with everyone. Although it is not a secret recipe, the efficiency has improved a lot in the same time.
Seek high-quality links
Everyone knows the role of friendly links in external links, but if friendly links can be found with high weight and in the same industry, they can still be very effective in improving the entire site. Although Baidu's algorithm has been adjusted now, as long as it is screened well, problems are often looked for, and if problems arise, they will be replaced. Don't be affected by the other party's link problems because of friendship. This is a mutually beneficial thing.
High-quality external link publishing resources
In fact, in the past, we always talked about high-quality external link resources. In addition to friendly links, the rest include forums, blogs, bookmarks, soft articles, etc. But which of these resources are of high quality may be known to many people but not to many. These need to be explored and accumulated by everyone in the practice process. Of course, there are also some paid resources that everyone knows. But no matter what, your resources must match the type of your website. If you select the best one under the premise of matching, the effect will be better. In the past, I found that many registration resources required payment, so I avoided them. However, I did not know that there are many good resources here.
High-quality content construction
When it comes to high-quality content, everyone thinks of original content. In fact, now that information is so developed, we don’t necessarily have to think hard and rack our brains every day. In this way, even if we are half exhausted every day, we will not be able to write a few articles. Therefore, we must be able to organize content and refine it. The premise is that we cannot copy or infringe. This is the basic morality. There are many SEOers who do not have professional ethics. I would like to condemn them here. We can express our comments and opinions on the same thing, which is also original. The author has tried to write two articles, both expressing his own opinions based on other people's opinions. One of them was recommended by moderators in Tencent Space, and another article was rated as a first-level popular post by moderators in another forum. Although I don’t think the article is very good, it can still represent a grassroots voice, and it’s gratifying to be recognized.
The above three points are what I will share with you today, with special emphasis on high quality. Now we pay more attention to quality and increase quantity on the premise of high quality. To achieve qualitative change from vector change, effective quantity and efficient quantity are needed to quickly improve the qualitative change.
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