High-quality friendly links play a vital role in improving website rankings. If your website has friendly links on the homepage of large websites such as Sina and Sohu, then your website will definitely get a very high ranking in the search engine rankings. The weight and ranking will naturally be higher. On the contrary, if we make friendly links with low-quality websites, it will only have the opposite effect on improving the ranking weight of the website. For example, if we make friendly links with a website that is K-listed by Baidu, it will not only fail to improve the ranking of our own website, but may even cause serious consequences. reaction. Therefore, for webmasters exchanging friendly links, they should learn how to identify the quality of friendly links and be careful to make mistakes. Today the author will share how to identify high-quality friendly links.
1. Look at the quality of friendly links from the position where the link appears
Webmasters all know that when spiders crawl a website, they crawl from top to bottom. This means that keywords that appear at the front of the website will naturally get more bonus points. However, the friendly links of most websites are at the bottom, so it cannot be said that they are higher up. Then we need to analyze from the limitations, such as In the friendly links section, whether your website is at the front or at the back will affect whether the friendly links can convey more weight. And generally when webmasters exchange friendly links, they should try their best to think about the home page. For most websites, if the friendly links are placed on internal pages, then it is okay not to change such friendly links, because very few website pages have weight. Moreover, the weight of general internal pages is very unstable. After all, the weight of all websites is passed to the home page.
Therefore, once the weight of the home page drops, the weight of the inner pages will be transferred to the home page of the own website first, and at this time, the weight transfer obtained by the own website will be relatively reduced. Therefore, to identify the quality of friendly links, webmasters need to see clearly where the other party places their friendly links, whether it is in front of or behind the section, whether it is the home page, an inner page or an independent page. Pay special attention to the position of the independent page. , if the other party blocks it with ROBOT, then even a little bit of weight cannot be obtained.
2. Check the quality of friendly links from the settings of the other party’s friendly link section
Nowadays, there are many ways to deceive friendly links in the webmaster world. For example, friendly links are called using JS code, picture-based friendly links, using ROBOT files to block the folders of friendly links, etc., and the most basic deception is The method of friendly links is naturally to add the nofollow tag to the friendly links.
Therefore, when webmasters identify the quality of friendly links, they must first look at the settings of the friendly link section of the other party's website. If it is found that the other party's friendly link section uses image redirection, URL redirection, JS code calling, and nofollow Tags and other characters that cannot be crawled by search engines, such friendly links will be meaningless, and will only end up adding a one-way import link to the other party's website. Therefore, it is very important to identify the quality of friendly links and examine the settings of the friendly links section of the other party's website. This is related to whether the exchanged friendly links will become one-way incoming links for others.
3. Look at the quality of friendly links from the format used
A friendly link is an external link in the eyes of search engines, but this kind of external link has certain advantages over ordinary external links to a certain extent. From another perspective, a friendly link is a vote from another website to its own website. If the voting website has a certain status in the search engine, then the search engine will take considerable care of these voted websites. Regarding the quality of friendly links, we can analyze it from several aspects:
The first is the anchor text used in friendly links. Usually, webmasters use website keywords as anchor texts. Webmasters all know that this can improve ranking weight.
The second is the link form of friendly links. This is something that many webmasters ignore. Generally, standardized friendly links are marked with "/", which can better concentrate the weight of the transfer.
The third is the stability of friendly links. This requires the stability of the other party's website. Once you exchange friendly links with the other party, and the other party's website cannot be opened every three days, you will naturally not be able to gain weight, which is equivalent to no exchange.
Many webmasters say that exchanging friendly links with websites that often cannot be opened will be implicated. I think this is very wrong. There will never be any associated penalties for search engines. Therefore, webmasters can start from the format of friendly links to identify the quality of friendly links.
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