As the development of e-commerce intensifies, corporate websites are popping up like mushrooms after a rain. However, the author found that many corporate websites currently have more or less internal problems before they go online. According to the author's experience and observation, after some corporate websites go online, The on-site optimization is very poor. Some corporate websites have some problems with basic content updates. The author has been engaged in the optimization and operation and maintenance of corporate websites. I share my experience in optimizing corporate websites with everyone. Share it.
First, keyword selection and layout strategy. Before a corporate website is launched, it must first have an accurate positioning of the website, and make basic keyword selections around this positioning. For keyword selection, you can refer to peer websites, and you can also use some related tools, such as Baidu Index and Google Trends. There are also some specialized webmaster analysis tools. You can go to the webmaster website to take a look at these tools. I think they are very comprehensive. After selecting the keywords, we have to write the title around the keywords, write the keyword tags, and write the description tags. Here I will give you a general writing principle. The title should be as concise and clear as possible, and appropriately include 2-3 a main keyword and put the website slogan into it. Don’t pile up a lot of keywords in the keyword tag. If you want to write it, you can just write 1-3 main keywords. The weight of this tag has been reduced very low. Writing too many will lead to suspicion of cheating. The total number of punctuation marks and text describing this piece should not exceed 80 Chinese characters. After completing the above, we must consider how to effectively layout keywords in the website. The author recommends that the column page use the main keyword as the column title, mainly for the layout and optimization of the main keyword. The channel topic page can use related Long-tail words and auxiliary keywords are used as the basis for layout and optimization. Finally, our article pages are mainly optimized and laid out for long-tail words, so that long-tail words can bring us more accurate target customers with higher conversion rates.
Second, the choice of corporate website program. Many corporate websites use free open source programs. For this, you can consider Dongyi’s CMS, Dreamweaver’s CMS, etc. Based on the webmaster’s own understanding and mastery of programming languages, choose the website program you are good at. You must pay attention to the program. Choosing a website program that can generate static web pages will not only improve access speed but also be easily crawled and included by search engines. Some industries or companies with considerable strength can find relevant website construction companies to build websites. Firstly, they can clearly design according to their own needs and industry style. Secondly, their security is relatively high and stable compared to open source programs. It is also very convenient to maintain if there is any problem later. This is the basic knowledge about the program. You can choose the website program that suits you according to the actual situation of your company.
Third, website connection structure and directory optimization. This directory structure mainly includes the layout of the links within the site, mainly the construction of the anchor text and related articles in the site. The anchor text layout can choose the content page or directory page corresponding to this anchor text. It is best to use the calling method to combine all related articles. Articles related to the content of this article are listed and displayed below the article. This can not only increase the user experience of the website, but also effectively increase the number of pv views of the website, thereby increasing the user stay time of our website, increasing the internal weight of the website, and the directory. It is best to keep the physical path short, and it is okay to use the abbreviated or pinyin of the keyword when naming it.
Fourth, analysis of website content factors. Website content is something that corporate websites currently lack, but it is also an issue that I think is very important and must be persisted in the long term in website optimization and operation work. As an operation and maintenance personnel of a corporate website, website content is to attract readers to enhance their trust in our website. In addition to the frequency of crawling and crawling by spiders on our website, the number of included website contents is also one of the indicators that reflects the weight of our website. Therefore, it is very important to update and optimize the content on the website, so I would like to remind you here. The majority of optimization personnel should regard high-quality website content as a long-term focus to implement.
To sum up, the author will share with you his daily website optimization process combined with his own corporate website operation and optimization experience. The above are just a few basic points to pay attention to in the optimization of corporate websites. It is necessary to improve the weight and weight of the website in the long term. Optimization effects of off-site factors cannot be ignored. The author is just discussing these basic factors with you, just to start the discussion. If you have any ideas or opinions later, we can share them. Well, today I will share it with you. I hope it can be helpful to everyone. For more SEO strategies, please join the SEO practical exchange QQ group: 54641201 for discussion. This article was originally published by Admin5, a confidentiality checking tool http://www.bmrz.org. Everyone is welcome to reprint. Please keep the source of the website. Thank you for your cooperation.
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