A few days ago, Fanfan SEO published an article "Revealing the factors that have nothing to do with website ranking" on A5. Unexpectedly, the response was somewhat unexpected. The click-through rate on A5 was nearly 2,000, and the number of website reprints was also very good. Many friends asked why they didn't write it. What are the factors related to website ranking? Today Fanfan SEO Blog will talk about the eight major factors that affect website ranking.
1. Website link quality
The link quality of a website plays a very important role in website rankings, such as the correlation between internal links, the weight of external links, etc. This is a condition for evaluating the quality of links. The quality of your external links determines your Rank high or low. Of course, the number of external links is also relatively important, but in comparison, the quality of external links is more important for ranking.
2. Website keyword layout
If your website does not have a basic keyword layout design, it is almost difficult for your website to get a good ranking, because if the search engine crawls your website, the website has no keyword information or the keywords are piled up in a messy form. , then search engines will naturally not be able to give you a good ranking.
3. Friendly website structure
Whether the website structure is a tree structure allows spiders to crawl from shallow to deep and makes user access more convenient. If the website has a clear map structure, then search engines will be able to understand what your website does and in what aspects it should be ranked.
4. Website URL
There is no big problem whether the website URL is static or dynamic. The static one can be more concise. However, now Baidu has also solved the technical problem of dynamic links, but the length of the name must be grasped and not too long. Otherwise, it will increase the crawling resistance of the spider, making it difficult for the spider to crawl, and the impact on the ranking can be imagined.
5. Website ALT information
Whether the ALT information of website images is complete or not is now a factor that search engines pay more attention to. If you use Baidu Statistics, you should find that this information occupies a larger proportion in the SEO suggestions of Baidu Statistics. The ALT information in the website image represents whether it is complete or not, and represents the maturity of your website. When the ALT information of a website is improved, the website can inform users of the website with more clear information, and search engines will naturally be able to give good rankings.
6. Completeness of website Meta information
Although many people are saying that Baidu no longer pays much attention to whether the website has meta tags such as keywords, H1, description, etc. In fact, it is true that Baidu is weakening the role of keywords, but from Fanfan's personal point of view, Baidu does not really If you don’t pay attention to this information, the ranking of a website with this information is still better than that without it, because this information means that you directly tell the search engine what your website does, otherwise the search engine will have to use other factors to determine where it is. In terms of ranking the website.
7. Website bounce rate
The website bounce rate represents how attractive your website is to users. If your website's bounce rate is 100% for one month, search engines will think that your website is of no value to users, and your website must not have a good ranking. Therefore, only if your website has content that attracts users can you reduce the bounce rate and achieve a good ranking.
8. Website server conditions
Everyone should probably be familiar with the impact of server stability on rankings, so Fanfan won’t go into detail on this issue.
Of course, there are far more factors that affect website rankings than these, but these are the eight factors that Fanfan considers to be the core. If you think there are other more important factors or that there are inappropriate things to say, please feel free to share them. This article is original from Fanfan SEO blog http://www.fanfanseo.com/post/55.html .
Editor in charge: Chen Long Author Fanfan 2011 personal space