Friendly links are the daily work in website external link construction and the focus of website optimization. Webmasters need to regularly create friendly links with other webmasters, and usually some webmasters will take the initiative to create friendly links with us. But what kind of friendly links are high-quality links, and what kind of website links should we accept? Jinan Bosi Training believes that judging whether a website is a high-quality friendly link can be judged from the following five aspects:
One way to judge the quality of friendly links: the ratio of included pages to actual web pages
The included query can be viewed directly in the search box using the site:xxx.com command. Although this number is not precise, it can be used as a reference. For example, if you use the site command and see that the other party's index is 10,000, but your own is only 2,000, don't get excited and link to the other party immediately. Have you ever thought about this question: What is the total number of web pages of the other party? The only criterion for checking whether the other party's website is well included is: the ratio of the number of included pages by the search engine to the actual total number of web pages of the website. If the total number of the other party's web pages is 100,000 and the index is 5,000, then the index of this website is very poor.
Judgment of Friendly Link Quality Part 2: Website Snapshot Time
The website snapshot time can be said to be an expression of the weight of a website. The update of the snapshot is also closely related to the update frequency of the internal pages of the website. The closer the snapshot time is to the time of the day, the better. For example, today is November 2, 2011, then the fastest snapshot time is November 2, 2011. If the other party’s website is dated October 1, 2011, it seems too slow and you can basically ignore it.
Judgment of Friendly Link Quality 3. Issues of Topic Relevance
In the Friendly Links Rule, links to relevant subject websites are more recognized and scored by search engines than irrelevant ones. Some people say that peer websites are difficult to find. In fact, it’s not that they are difficult to find, but that they don’t know how to find them. The most direct way is to search for relevant keywords in the search engine to find the website. Another way is to join the QQ group and search in QQ. If you really can't find anything relevant, you can only settle for the next best thing. For example, if we want to make friendly links for SEO-themed websites, the first choice is the completely matching type, such as SEO websites looking for SEO websites to make friendly links; secondly, theme-related, SEO websites can also look for Internet marketing-themed websites to make links; and finally, broad For SEO websites, you can find links to websites in the IT industry.
The fourth judgment of the quality of friendly links: the number of exported links from the other party
The number of exported links is simply understood as the number of links from website A to other websites. The search engine score is roughly as follows: Calculated based on 100 points, for example, website A has 5 export links, then each export link gets 20 points; if there are 50 export links, then each export link scores 2 points. In other words, if you make a friendly link with a website with 50 export links, the score it contributes to you is 2 points; if you make a friendly link with a website with 10 export links, the score it contributes to you is 10 point.
The fifth way to judge the quality of friendly links: PR value of the other party’s website
The higher the PR value, the better. However, many people use PR value as the only criterion for whether to exchange links, which is very unscientific. For Baidu's search engine optimization, the PR value can be almost ignored, and you can pay more attention to the 5 major indicators mentioned above; if you consider Google, add the PR value.
To sum up, when exchanging friendly links, you can use the above five indicators to check the quality of your own website's friendly links, which is also applicable to assessing the other party's website. However, it is not necessary to include all five major elements, and it is difficult to include them all, so the conditions should be appropriately relaxed when making friendly links.
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