The number of smartphone users is growing at an alarming rate every day. Nowadays, people can not only make calls, send text messages or check emails through mobile phones, but more importantly, mobile phones have become a tool for them to buy things. According to a survey by comScore, two-thirds of smartphone users have used their mobile phones to purchase things. Smartphones are already a first-class purchasing tool because there are already many mobile websites or APPs designed to conduct price comparisons, product reviews and facilitate users to find nearby stores to purchase.
If your business has a corporate mobile e-commerce website or APPS, then your goal is to reduce your bounce rate and increase your conversion rate. In order to achieve this, your mobile website must have the right optimization. In this article, the author will share some of his tips and practical experience in optimizing mobile e-commerce sites.
Usability is very important for smartphones. Here are some tips for improving usability that may help you reduce bounce rates and increase your mobile user purchase satisfaction.
1: Optimize the breadcrumb navigation including the top of the product and category results pages. These features can make it easier for users to browse your entire mobile e-commerce store.
2: Give your users the option to switch to the desktop at any time. Adding a link to view the entire site at the bottom of the page can be a great way to improve usability. This link can dynamically point to the desktop version of the current page.
3: If your business is a physical location, implementing location-based functionality (GPS) can give your site an advantage on mobile devices, which will help users find your store location within the nearest distance.
Once you give your mobile users a great user experience, your next goal is to get them to buy. In order to make it easier for users to convert, we can importantly consider the following points:
1: Product details, such as product reviews, will affect users’ purchasing decisions.
2: Try to reduce unnecessary steps in the purchasing process, which will increase your conversion rate.
3: Try not to have too much content on the content page, and do not force users to use scrolling to view multiple divided pages, or you can use jQuery tags to reasonably organize content in a limited space.
4: Use the shopping cart and have a checkout button on every page to facilitate users to complete the purchase.
From an SEO perspective, here are some technical tips that can help your e-commerce mobile site have a good ranking and visibility in search engines.
1: Create a mobile map for your mobile site to make the specific content of your mobile site easier to index.
2: Use a mobile subdomain for your website to help search engines crawl and add correct indexes.
3: Use the sitemap protocol to create a Robots.txt file for your site and upload it to the root directory of the mobile website.
As you develop and maintain your mobile e-commerce site, be sure to keep these tips in mind. These tips will help you reduce bounce rates, increase conversion rates, and improve rankings and visibility in search engine results. You will find that you will get twice the result with half the effort on your mobile e-commerce site. This article was originally handwritten by the girls’ website http://www.meilinvsheng.com . Please keep the source when reprinting.
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