To get a good search engine ranking, SEO is an essential task for your website. This article describes how to perform SEO in the process of website architecture, website construction, and website promotion, and explains how to use search engine optimization to quickly make the website included by search engines and improve the website's ranking in search results, so as to consolidate the position of online marketing.
1 Website self-optimization
According to the characteristics of different websites and different needs for SEO, the website, columns, content, etc. are laid out. Adjust the website structure and presentation so that the website can highlight more keywords more reasonably to achieve the best results and be as friendly to search engines as possible without affecting user browsing.
1.1 Website architecture and procedures
Use DIV+CSS to present web content to avoid nested tables. Embedded tables will ultimately reduce the loading speed of the entire page. DIV is very search engine friendly. All styles are in CSS, and only the ID call part is in the body. The indexing technology of search engines is not yet able to index the frame structure of the website, so the use of frames must be abandoned. Website programs that can generate HTML pages should be the first choice for SEO. Basically, if you search for any keyword, HTML language pages will definitely be ranked in front of other language pages.
1.2 Web page size and depth
It is necessary to appropriately control the size of the web page and the depth of the web page. By optimizing web page code, removing bloated and messy code, and reducing web page file size, web page loading speeds can be accelerated, allowing spider programs to quickly index important content. Keep the file size of the page around 15K, preferably no more than 50K. The depth of the web page should be kept at 3-4 levels.
1.3 Flash and pictures
Embed FLASH content into HTML files, place key buttons or links to internal pages outside the FLASH file, and present them as independent plain text links. . Search engines only read text content and are invisible to images. Image optimization is to use the creative attributes of image objects to increase text descriptions visible to search engines; second, to compress the image file size as much as possible while maintaining image quality.
1.4 Use META tags
Meta tags are very important when doing search engine optimization strategies as they can help you get better rankings in search engines. Meta tags are divided into several types, the important ones are as follows:
(1)Title tag. The Title tag is probably the most important tag on a web page. It is the first part of the web page you see. Be sure to add the keyword of the website to this tag and put it before Description and KeyWord.
(2)Descrirltion tag. The Description tag is just after the Title. The tag can be --d, paragraph. Try to include keywords to describe the website. Usually the keywords closer to Meta have greater meaning. Therefore, try to put important keywords first.
(3)Keyword tag. Compared to the Description and Title tags, the Keyword tag does not appear to be that important. Some search engines ignore it completely, but using the correct keyword tags can still be effective in improving rankings.
Of course, you must also insist on updating the web page every day, pay attention to the appropriate word count of the web page, targeted optimization of the page, and appropriate internal linking strategies.
2 Link Strategy
2.1 In-site links
The reasonable construction of in-site links is one of the important techniques of SEO. Directly affects the crawling of search engine spider programs, thereby affecting its friendliness. In-site links are mainly optimized from the aspects of website navigation, site map, link source text, relevant links and internal links. Pay attention to controlling the number of links within the article. The number of links interspersed in the article can be controlled to about 3-8 depending on the content; the relevance of the link object should be high; use absolute paths.
2.2 Off-site links
Search engines believe that a website with poor content is difficult to attract other websites to actively link to it. It seems that the more links a website has, the more popular it is. However, search engines also measure each link based on the quality of the linked website, and quality is more important than quantity. The links that can best improve rankings are homepage links from websites with high PR (PageRank) values, and links from authoritative pages in topic communities [3]. The ranking of the weight of friendly links is: portal network > industry network > professional network > general website > company website. Friendly links include text links, JS links, image links, etc., but surveys show that text links are the best. Try to make friendly links to websites with similar content to this website. However, it should be noted that the two websites for friendly links should not be under the same IP. If two websites are under the same host IP, or the domain name registration information is the same, the link weight will be reduced. If one website is demoted or punished by the search engine, the linked website will be easily implicated. Another thing to note is that websites that provide friendly links must not have Nofollow tags. The function of the Nofollow tag is not to crawl friendly links, which means that search engines will not come through friendly links from the other party's website. Therefore, when choosing friendly links, you must find out whether the other website uses this tag.
3The impact of domain names and keywords on website optimization
3.1 Domain name selection
The domain name is short, easy to spell and remember and contains keywords. For the European and American markets, try to use .corn, which will make the website appear more formal.
(1) Regardless of the length of the domain name, it will not affect the friendliness of the domain name to search engines. But it’s best to use a short domain name so it’s easier to remember.
(2) The domain name must have a certain connotation and meaning. From the perspective of website optimization, it is best to include keywords when choosing to register a domain name.
(3) The length of time a domain name exists also has a certain impact on search engine optimization. In the search results, domain names that have existed for a long time often appear first.
(4) Search engines give different weights to domain names with different suffixes. For now, search engines give domain names such as .gov, .edu, .org, and .tom much higher weights than general domain names, while the weight of .cn domain names is relatively low.
3.2 Analysis and selection of keywords
According to the user's search habits, there are several types of keywords: important keywords, popular keywords, broad keywords or combination keywords. Use keywords that are relevant to the content of your website.
When setting the content of web page files, you should try your best to ensure that keywords appear and pay attention to the density of occurrences without affecting the flow of the article. The keyword density is best controlled between 3% and 8%, and divided into regions. At the same time, you should also use keyword analysis tools to check the position of website keywords in search results, and adjust and optimize at any time.
4The impact of space on website optimization
4.1 Speed and number of connections
The bandwidth of the website is very important for the website. If the bandwidth is too slow and the web page opens very slowly or even cannot be opened, Baidu and Google may only include a little or no inclusion of the website.
The number of IIS or Web connections refers to the number of visits that the server can accept at the same time. It can be simply understood as how many browser windows are allowed to be opened to access the website at the same time. If the IIS number is too small, if the search engine robot comes when the website's IIS number is used up and the website cannot be opened, this will definitely affect the search engine's inclusion.
4.2 Server stability and security
A website's server is the prerequisite for website services. The performance of the server directly affects the operation of the website and the inclusion of search engines.
4.3 Selection of server location
When purchasing a server, you should place the server in an area where the company has more potential customers. The pattern of Chinese network operators China Southern Telecom and North China Unicom will basically not change. So when choosing a server location, consider the network where the majority of your users are. For example, international trading companies and marketing websites may consider purchasing foreign hosts for construction and optimization.
4.4 Check whether the IP of the server you purchased has been punished by search engines
When renting a new website space, you must carefully check whether the server's IP has been penalized by search engines. If so, no matter how good the website is, it may be implicated, resulting in the website not being able to obtain a good ranking.
5Conclusion
This article introduces how to perform SEO optimization in the process of website architecture, website construction, and website promotion. It mainly explains how to use search engine optimization to quickly make corporate websites included in search engines, improve the website's ranking in search results, and bring traffic to the website. However, the calculation methods of search engines are constantly changing, so the above experience has a certain timeliness. For now, I hope these methods can be helpful to the company's online marketing and website management. SEO is the most important part of future Internet marketing and deserves further study and application.
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