I watched a program a few days ago where an SEOer was looking for a job. The examiner asked him what SEO was. He replied that SEO is to use technical means to enable your website to rank high when others search for relevant keywords through search engines. I think there are many people who have this view. Many people think that SEO is just about ranking; and there are also many business owners and SEO directors who regard ranking as the only criterion for evaluating SEOer performance. Sometimes I wonder, maybe it’s because This is the reason why many SEOers have such a thought. But it would be too natural for me to limit SEO to rankings only. Of course, rankings are important, but I think we have more important things.
First, effective traffic
No matter how a website makes money, it needs enough traffic to support it. There are many types of traffic, but not all traffic is effective. For example, I recently discovered that when we search for the word "Wuhan SEO" on Baidu, a website called "Danhua.com" will appear. It can be said that his website has nothing to do with SEO, but it is ranked very well on the homepage. It is undeniable that SEO is good, but what is the meaning? Which user who searches for Wuhan SEO will find it on this website Staying on the website for too long? Some people say that external links account for 60% of SEO. Obviously, this website is built on external links. And we often see people in many QQ groups who help others analyze websites with the same sentence: external links are not strong. It seems that this sentence is enough for an SEOer to last a lifetime. But even if we use more external links to improve the ranking of the website, so what? Many words with relatively low competition can easily achieve good rankings, but the daily traffic is pitifully small, regardless of our How does the website make money? The traffic base is just that, it is hard to imagine how much value it can create. So we not only need to use SEO to get traffic; but more importantly, we need to get effective traffic.
Second, transformation
Just as a salesperson without performance is not a good salesperson, a website that cannot achieve conversion cannot be called a good website. The website is for profit, and conversion is for profit. We need to use all the ways we can to attract customers to our website. This is the traffic mentioned above. With traffic, we have to find ways to get them to buy, click, etc. In short, we have to ask them to do whatever we want to make our website profitable. This is also something we SEOers need to consider. Who is our audience? What are their search habits like? Where do they like to gather? How do we design web pages and how do we send out links to attract them to our website? , how to write our soft articles and how to create content to encourage him to buy? When we take care of all this, even if we only receive 100 users a day, we can have 10 orders. Compared with how we will place orders through massive external links, The website ranking is quite good. There may be 1,000 users browsing every day, but there are only 5 orders. I believe everyone will choose the former.
Song Anmin believes: SEO is not just as simple as ranking. We need to focus more on user experience and timely change our SEO strategy according to the website’s audience, all with the purpose of higher conversion rate and website profitability. , rather than focusing on the rankings. This may be the reason why many people say that when SEO reaches a certain level, it no longer cares about rankings. Of course, I don’t want to talk about the level. What I want to say is that this is a thinking mode that an SEOer must be aware of. As long as you continue to If we insist on following this kind of thinking mode, we will reach a new height.
Original statement: The above article was first published by Song Anmin on Wuhan SEO Blog. Please indicate when reprinting. Original address: http://www.anminseo.com/?p=472
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