As webmasters, I believe everyone knows the importance of data analysis, but I would like to ask everyone, do you all know what points we should pay special attention to when doing data analysis? Now I will try to briefly explain it in front of Guan Gong. , I hope it can bring help to everyone.
1. Advertisement click data
Let’s talk about Taobao’s single-page website first. Taobao’s single-page website usually uses a random program, and then hangs an advertising page template on the top of the homepage. Nowadays, there are usually more rankings. After the website receives traffic, is there any Most webmasters have ignored these data when clicking on ads and which ones they clicked on. Some people are too lazy to analyze it, and some people don’t know how to count these data. Let me briefly explain here, we can make this ad link Go to a page on the website, then jump to Taobao from this page, and put traffic statistics on the jumped page, so that we can count which product has the most clicks, and based on this click, we can analyze the product Make appropriate adjustments.
The advertising data statistics of traditional traffic sites are also very important, but the method is different. Take adsense for example. As far as I know, most people use one channel to build ads for one website for convenience, and they will analyze each website. However, there is no way to analyze which positions have the best clicks and which types of ads have the most clicks. Therefore, it is best for us to build an ad for each channel and then analyze the data.
2. Traffic statistics
As long as you are a webmaster, what you must do every day is to look at traffic statistics and see which keywords are getting traffic. However, most webmasters will close the web page after reading these two items. There are very few people who really analyze the data seriously. There are more and more traffic statistics functions nowadays, which provide us with a lot of data. Unfortunately, too few people take it seriously. Take Baidu Statistics as an example. Baidu Statistics’ bounce rate has not been exceeded by many people. I have written articles and mentioned that I personally think that the most practical part of Baidu statistics is the page through which users enter our website, which pages they pass through, and which page they finally leave from. They are all presented to us in the clearest form. This data is very useful for us. We optimize the page and enhance the user experience very well.
3. SEO data analysis
What data can be analyzed by SEO? The number of inclusions, the number of related domains, the number of backlinks, etc. In more detail, there are data such as the number of friendly links, the number of single links, the number of external link domain names, etc. If these data are analyzed for a long time and made into The table will summarize a lot of SEO experience; there is also log data analysis, how many pages the spider crawls every day, and which pages it crawls. If you want to really do a good job in SEO, these must be analyzed.
Of course, there is still a lot of data that needs to be analyzed. Those who do Baidu jingjia need to use a large amount of data to analyze the value brought by each keyword. Those who do Baidu Network Alliance need to analyze what price can bring how many clicks, how many impressions, and gain best interests. We build websites just to get traffic, make conversions, and make profits. I hope everyone can learn something here.
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