There is a saying in Sun Tzu's Art of War: "If you know yourself and the enemy, you will be in danger in a hundred battles; if you don't know the enemy but know yourself, you will win and lose once; if you don't know the enemy and don't know yourself, you will be in danger in every battle." At first glance it may seem like just a military combat tactic, but in fact this sentence is very useful for our optimizers. We can apply this tactic to many of our optimization strategies. Especially the construction of external links. The importance of external link construction to a site must not be specifically explained by the author. Every optimizer should have personal feelings. For the construction of external links, most optimizers may use these methods: forums, Baidu's related products and services, blogs, etc. So how to achieve the best results by building external links? The author believes that this goes back to the first sentence, which is to correctly analyze your competitors and then find an external link building strategy that suits you. So from what aspects do we need to analyze?
First: analyze the source of your opponent’s external links
The first step to correctly analyze your competitors’ external links is to analyze the sources of your competitors’ external links. I mainly look at blogs, forums, Baidu related products or other related platforms. After you know the source of your competitor's external link, you can plan your external link building strategy based on this information. For example, your opponent uses some related forums to do external links. For chain promotion, you can also build external links on these forums, which will save you time in searching for relevant forums, and you can better build external links based on your opponents.
Next: Analyze the quality of your competitors’ backlinks
The quality of external links is a major factor that cannot be ignored when we build external links. If you analyze your opponent's external links, you will find that your opponent's external links are not as numerous and rich as yours, but their ranking is much higher than yours. Then you should consider one of the issues of external link quality. So how do we analyze the quality of the opponent's external links? First, we can check the correlation between the external link platform released by the opponent and our own site? Is the external link stable? Is the external link natural? These three aspects of information will directly affect the external link. quality issues. Therefore, we can use these three aspects to check the quality of the opponent's external links and formulate a better external link construction strategy.
Then: Analyze how adversaries use anchor text
The most effective way to build external links is of course the use of hyperlinks. So for us, we need to know how to use hyperlinks to build external links. For this we can still analyze our competitors. First, we need to analyze how our opponents use hyperlinks and what anchor texts they use. In this way, we can not only know what keywords to use as anchor text, but also what keywords our opponents use. Then use this information to reasonably select keywords suitable for your own site for optimization.
Finally: Analyze the frequency of opponent external link construction
For search engines, it likes stable sites. As optimizers, we should clearly understand this. You should pay special attention to this when making external links. When analyzing your opponent's external links, if your opponent's external links are very large, even if the increase in the opponent's external links is very small, it will be difficult for you to surpass your opponent in the construction of external links in the short term, because For the construction of external links, you need a certain amount of time to accumulate. You can develop your own external link frequency increase strategy based on the frequency increase of your opponent's external links. After all, if a site does not have a stable frequency to increase external links, it is easy for the site to reach a dead end due to a sudden increase or decrease in external links.
Regarding the construction of external links, the author believes that the best teacher is your competitor. Through a reasonable and correct analysis, you can achieve twice the result with half the effort in building external links. This article is original from http://www.69191.com , please keep the link when reprinting.
Editor in charge: Chen Long Author 69191's personal space