Getting a thousand taels of gold is not as good as getting a promise of Jibu Yinuo. This idiom "a promise of a thousand taels of gold" comes from Sima Qian's Historical Records. The short four words express the value of credit. People walk in the world without trust and cannot stand. In the world of the Internet, websites are like individual people in society, and search engines are like rivers and lakes in social networks. If a website wants to get a good ranking in search engines, it must win the trust of search engines, so trust comes first in SEO optimization.
The importance of website trust
Shang Yang's reforms have not yet been implemented, but Tumu Lixin takes the lead. Jack Ma's Taobao transaction fails, but trust comes first. Whether in the real society or in the virtual network, trust is a precious quality. It can reduce communication costs and improve economic benefits, and it can build a personal brand and establish social status. Establishing integrity and gaining trust from others has become a shortcut to success. The same goes for website optimization. I analyzed the issue of website trust in detail in the articles "Analysis of SEO Secrets Zac Blog Ranking Cannot Be Copied" and "New SEO Algorithm: Public Conviction Affects Website Ranking" and how to build website trust. degree method. Building trust in a website is a long-term accumulation process, but trust in a website is often destroyed in just a moment. Don't let some small problems affect the trust of the website and the weight of the website.
Website information content cannot be "I decide my website"
My territory is mine, my territory is my decision. This advertising slogan has been popular all over the country, especially among the post-80s generation. I still remember the mobile phone card bundled with my college notice. This advertising slogan. I decide my blog website, and my blog website listens to me. This concept of running an independent blog website is also deeply rooted in the hearts of the people. But a blog website is a product that serves the public and cannot just listen to your own phone calls like a mobile phone card. When we usually publish articles in forums and blogs, we occasionally encounter information that violates national rules and regulations. The way to deal with it is to ban the publication or replace the words. However, there is no restriction on this function when publishing on your own blog website. If you post some related sensitive words casually or inadvertently, the search engine may not necessarily reject it, but it will definitely severely degrade the web page and the website, thus making it Your web articles are drowning in the ocean of billions of information generated every day. Because if your website is not downgraded, inappropriate information on the website may be widely spread through search engines. The first person to be caught will be the search engine. The relevant departments will first think that the search engine supervision is insufficient. result. Therefore, search engines will definitely severely demote websites that deal with banned and sensitive words.
Cases of punishment due to website information problems
My website "Internet Marketing Frontline" originally took more than two months to write original articles and submit soft articles. Some of the articles on the website were also included in Baidu News Source. It can be said that the website has gained initial trust in search engines. Baidu spiders visit the website very frequently. They often edit articles in the background and are included by Baidu before the format is fully processed. On a whim last week, I suddenly became interested in the wonderful works of the entertainment industry on the Internet, so I wrote two articles in a row about the Internet hype methods of Japanese entertainment stars in China, which is about the famous "Cangtong Shoes". There are a lot of professional terms and proper nouns related to this industry in the article. I may have accidentally included words that should not appear on the website. I regretted it after writing it. When I wrote the first article, Baidu included it quickly and normally. , but the articles after the second one were not included in Baidu. Within a few days, Baidu snapshots were stuck on the 18th. This was something that had never happened since the website "Shenzhen Network Promotion" was established. In the past, it could be found in the search box The released snapshots can sometimes be regressed or stagnant due to internal reasons in the search engine. However, the snapshots displayed in Query Webmaster Tools have been stagnant for several days in a row, and the content is not included. This is an unprecedented situation. It feels like The website was suddenly brought back to its original state, back to the early days of building the website. Later, these two articles were quickly deleted, and the snapshots slowly began to be restored. However, the collection efficiency of the articles was greatly reduced compared to before. This shows that the website has been demoted, and the original negative information on the website has affected the website's search results. Trust in the engine. Although the bad information on the website can be quickly deleted, the trust of the website among search engines cannot be restored in a short time.
Be cautious about the information content on the website
Yang Lianggao believes that the trust and authority of a website are the result of the painstaking efforts of webmasters step by step. However, bad information and banned words on the website can often destroy the trust and credibility established by the website in search engines. . Therefore, the construction of website information content must be done with caution. Many webmasters have their own tricks to improve the trust and credibility of the website. This is a technique in SEO. However, many webmasters do not pay enough attention to the details of website information content. Many webmasters pick popular events on the Internet, which often seriously affects the trust of the website in search engines. The enjoyment of a small personal blog is limited, so it cannot be compared with large websites. For small websites, the information on the website is related to the trust of the website and the weight and ranking of the website. It cannot be done accidentally.
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