How to do a good job in on-site promotion and optimization to make the website rank better? I believe this is a question often mentioned by many webmasters, and it is also a question we must know when learning website promotion and optimization. Today I will use my long-term experience in website promotion and optimization Share it with everyone.
1. Writing of soft articles
The most important thing about writing soft articles is to be original. Many webmasters don’t know how to create an original article. Of course, there are many ways to edit original articles. You can write about news or about life, but the title of each article must be consistent with the original article. Writing the beginning, body, and end of an article is all a matter of detail.
First of all, you must prepare materials, that is, prepare the content of articles related to your website. Then once you have the materials, you can then plan how to write this article, how to format the content, etc. First of all, when we list the title of an article, we organize the language as fast as we can think of it, and then edit it into a short title. Next, when we write the article, we must be original and write a short summary paragraph around the title theme. Then, when writing the body of the article, we must format it well. In other words, you must ensure that the quality of your article is formatted very well. It is important, and it is also a point of original innovation. Even if you copy the content of other people's articles, the best content should be formatted differently from other people's articles. At the same time, you should use your own words to guide the key fields and write it smoothly. . The last is the ending. Generally speaking, no matter what type of article we write, we have to give it a conclusion, which is your own comment. There are many ways to write comments. You can use encouraging ones. You can also use technical methods. In short, it should add emotional color to your article, so that viewers will like your content more when browsing your web page, and it is also very beneficial to search engines.
2. Keyword settings
Many new webmasters like to follow the promotion methods of old webmasters and add keyword links to each article, but they don’t know why they add them in this way, and whether adding keywords in this way can withstand the assessment of various search engines. ?
Here it is mentioned that when setting keywords for an article, we must first figure out which keywords we want to set. Generally, a website is professional, that is, a website always has a title, so what are you doing for it? When you set keywords for this article, you must set them from the professional perspective of your website. For example, the website I am promoting now is about a makeup training website, so when I set keywords for my website, I will For this article, I set some keywords related to our industry and website, such as: makeup training, learning makeup, etc.
After we understand how to select keywords for an article, it’s time to place the keywords in the article. I believe this is the focus of everyone's attention. Here I will tell you that the more keywords appear in the content of your article or in the title, the better. It does not mean that it is correct if you deliberately use professional promotion and optimization methods to set it. On the contrary, before writing this article, I need to plan in which direction my article should be written, and what keywords I need to use during the writing process, and where I need to use these keywords. That is to say, if you want to add your keywords to your article, you must first naturally add your keywords during the writing process according to the direction of your article, and link to your website URL, so that An article is perfect and the keyword optimization in the article is done well.
The above are some tips and methods that need to be learned when updating website content. They are also an important step in website promotion and optimization.
3. Frequency of website updates
Generally speaking, it is best to update the website at a fixed time period every day. Under normal circumstances, many webmasters will take time to prepare the content for the next day's update after completing all the work for the day the night before, and wait until the next day. I will post it on the website after I get it on my computer in two days. Here I will talk about my daily updates. Under normal circumstances, I will prepare the content that should be updated on the website the next day the night before. On the next day, I will publish it online between 7:30 and 10:30, and publish it during this time every day, because some Sometimes I have other things to do the night before and can't prepare the content for the next day. Then the next day, I will temporarily write short soft articles and publish them, and control the time within 10:30, so that the website has a regular publishing time every day. , which is also more advantageous than the website.
Then let’s talk about how it is best for a website to update 3 to 5 articles a day, because being a webmaster has too many tasks every day, so the content of the website should be updated at 3 to 5 articles every day, which is neither more nor less, and it is also You won’t write less just because you can’t find what you want to edit some days, and you can reduce your own stress.
The above is a little experience that I need to share with you today. My own website has achieved certain results after long-term efforts, and the ranking has been very stable. I hope the experience I shared will be helpful to everyone. This article was first published on A5 by the editor-in-chief of Makeup Photography Network ( www.yuyihz.com ). Please indicate the source address for reprinting. Thank you for your cooperation.
Editor in charge: Chen Long Author mokerr's personal space