The purpose of our website optimization is to make money, but at present, when many friends do website optimization, they only optimize for the sake of optimization, and do not have a focus of their own. They only think about ranking keywords well. Often after doing a good job, we find that we have not made any money, and we have not made any money by optimizing our website, which deviates from our original purpose.
Isn't website optimization not optimizing keyword rankings? If understood in a narrow sense, it can be said that, but for website optimization without considering marketing, it can be said that it must be an unqualified optimization. Today, Fanfan SEO will not talk too much about other aspects involved in website optimization, but just talk about the core of making money through website optimization. We first eliminate all factors that may exist on the website itself that are not conducive to making money. As far as website optimization is concerned, what kind of optimization can make money?
Let me tell you an example first. I have a friend who makes gifts. At first he asked me to optimize the ranking of "birthday gifts" for him. I told him that even if I made "birthday gifts", he might not be able to do it. No matter how many orders he gets, I suggest him to make words such as "What is a good birthday gift?" "What gift should be given for a birthday?" However, because my friend thought that the search volume of the words I suggested was too low, he insisted that I make it a "birthday gift", so I made a bet with my friend that I would build a website exactly like my friend's. My website would be optimized for the words I suggested, and my friend's website would be optimized. "Birthday gift", if my website gets more orders than my friends, then I will be given 50% commission for each order. Otherwise, the website optimization fee will be free of charge. As a result, it took 18 days to put the words I suggested on the homepage, and it took more than 30 days to put the words on my friend's site. After my site generated orders for nearly half a month, my friend's site started to generate orders, and my site Daily orders are a little more than twice that of friend sites.
In fact, this result is inevitable, because, first of all, some people who search for birthday gifts just want to get a general understanding, some want to listen to this song, and some are people who sell birthday gifts, and only a small part of them are searching. It is definitely something you want to buy, and this small part will be averaged to so many websites ranked on the homepage. It is conceivable that the ones that can actually generate purchases are. Most of the searches for "what's a good birthday gift" are for people with direct purchase intention, and the competition on the homepage is not great, and the relative traffic received is also large, so more orders are naturally generated.
Fanfan himself calls this kind of optimization method "question-based optimization". In fact, after careful analysis, question-based keywords in many industries have very high conversion rates, such as searching for "Gulangyu" and "Where is the Gulangyu hotel in the tourism industry?" "Home is good", "Acne removal" in the beauty industry and "What products are effective in removing acne", etc. Question-based optimization, whether it is independent optimization or bidding, is extremely cost-effective. It is question-based optimization that is based on the actual needs of consumers. This is why Baidu Knows, Sosouwen and many other Reasons for the prosperity of Q&A platforms. At the same time, question-based optimization is the most effective way to make money and is also the core of website optimization. The appropriate question-based optimization method should be determined based on industry conditions to ultimately achieve the goal of making money through website optimization. This article was originally written with permission from Fanfan Blog, a background board produced by www.poexe.com , and is welcome to be reprinted.
Editor in charge: Chen Long Author Fanfan 2011 personal space