The term Baidu weight has been proposed for a long time, and all major SEO tools have also launched this function. Currently, friends who are doing Baidu SEO are working hard to improve Baidu weight, and they all value Baidu weight more and more. However, the author found that the Baidu weights of major SEO tools, such as Aizhan and chinaz, are all determined by traffic (for details, please see the article Baidu traffic determines the level of Baidu weight). The author doubts the authenticity and reliability of such a determination method. .
1. The concept of Baidu weight
For those who are not SEOers, they all have the concept of Baidu weight in their hearts. That is to say, the higher the Baidu weight of a website, the long-tail keywords will often be ranked higher, and the higher the traffic will be. However, there is no clear calculation method for Baidu's weight, and Baidu itself does not have any introduction to Baidu's weight, so Baidu's weight has become a parameter that can only be understood but not explained. However, with the launch of Baidu weight of Aizhan, all major SEO tools have followed suit and started to launch the Baidu weight query system. However, people who have used it will have a question in their minds, is this check accurate?
2. The principle of Baidu weight query of seo tool.
In fact, many people have summarized the principle of Baidu weight query of SEO tools. They all agree that it is determined by traffic. The higher the traffic, the higher Baidu weight. In fact, the author feels that this algorithm is putting the cart before the horse, and the query results can only be viewed. Just watch, don’t get too hung up on it.
Why do you say this? We have talked about the correct understanding of Baidu weight before. The higher the Baidu weight, the higher the ranking of long-tail words will be, and the higher the traffic will be. But if you say it the other way around, the higher the traffic, the heavier Baidu’s weight, which is obviously unreasonable. Let me talk about why it is unreasonable.
A. If a website’s traffic comes from long-tail words with almost no competition, its Baidu weight will be very high if you use a tool to check it. However, if there is no competition for long-tail words, it is said that the Baidu weight of this website is very high. Obviously, it is not correct. Correct.
B. If a website’s long-tail keyword ranking is not very good, it is all around the second page, but the competition is very high. Use a tool to check that its Baidu weight is not as high as A, but its Baidu weight is really not as high as A. Is it high? Not necessarily! If you use A as a long-tail word for B, the ranking will not be much better than B.
Therefore, the popular Baidu weight algorithm is actually incorrect. Baidu itself has not introduced the term Baidu weight. It is just an algorithm studied by some people. Google's PR value algorithm is very complicated. Even if Baidu weight does exist, it will be as complicated as Google PR. It cannot be studied by a few people. Therefore, Baidu official has not released any words. Don't take the current Baidu weight seriously. It's too heavy, just refer to it.
From: Zhengzhou Chaoyang Top Internet Marketing College
Editor in charge: Yangyang author Young's personal space