It is rumored that Baidu is about to launch a site rating index. Since Baidu launched the webmaster platform, it has been increasingly open to the public, including dead link tools, indexing tools, webmaster forums, external link tools under development... and the most anticipated Baidu What will the site rating look like?
What is the weight of the official version of Baidu?
There may be a large number of webmasters who think that the so-called "Baidu weight" is the site rating indicator officially launched by Baidu. In fact, "Baidu weight" has nothing to do with Baidu official. Baidu's announcement on the webmaster platform clearly states:
"Baidu has never provided website weight information data and external query services. The data from third-party webmaster tools is not Baidu's official data and does not represent the real website situation. Baidu is not responsible for any trouble caused by the use of such data. Please Website administrators should not use these "Baidu weight" values as real values http://zhanzhang.baidu.com/wiki/36 "
Although Baidu weight is a "copycat" indicator, Baidu weight has exerted a great influence on link exchange, link buying and selling, and website cooperation. On the one hand, Google's pagerank, as an indicator that simply measures the quality and quantity of links, cannot fully measure the quality and quantity of links. Reflects the overall quality of a website - but it is completely sufficient in link transactions and exchanges - on the other hand, with the decline of Google's market share in China, a large number of webmasters mistakenly believe that PR has no reference significance for Baidu. I hope There is an evaluation index of Baidu, so the weight of the Baidu copycat that came into being has taken advantage of the trend.
Regarding PageRank, many people actually mistakenly believe that it has no significance for Baidu, mistakenly believe that it is an indicator for evaluating the entire site, mistakenly believe that it is directly related to rankings, and is the entire Google algorithm... This article will not discuss these misunderstandings in depth, but One thing is certain, Google's pagerank does need to be supplemented by other indicators, because its calculation focus is on the quality and quantity of links obtained by the page, and when evaluating a website, links are only one aspect. Therefore, assuming that Baidu provides site rating indicators that can evaluate websites from other aspects, it is undoubtedly worth looking forward to. However, will this evaluation standard be similar to "Baidu weight" based on the amount of traffic obtained from Baidu?
Obviously it shouldn't be. An excellent site rating index should have two characteristics, guidance and stability.
Guidance
For an industry leader that monopolizes more than 80% of China's search engine market, launching a site evaluation indicator is not like "Baidu weight" to tell webmasters how much traffic it gives to a certain website - what benefits does this have for Baidu? Encourage cheating? - Instead, it should guide the entire Internet ecology to develop in a direction that is beneficial to Baidu. For example, in the early days of the Internet, there were a large number of link islands. Google vigorously promoted the pagerank indicator, which encouraged websites to directly link to each other to improve pagarank. This objectively promoted the disappearance of link islands and was conducive to Google's inclusion of the entire website content.
stability
To serve as an industry standard, the site rating index must have basic stability. It’s a very simple principle. Industry leaders are welcome to come up with standards. But if the standard is like the so-called Baidu weight, a small weekend update can make a large number of websites go from 0-5 or From 5-0, it will make you confused about how to do things according to standards. For example, the workload of link specialists who look at Baidu weight exchange links will be much more than those who look at PR. Look at PR, check PR changes every few months, and clear them out. Just look at Baidu's weight... You have to read both the weekly small updates and the regular big updates. It's a complete scam. In the trading section of a5, there have been many scams in which websites were sold after swiping Baidu's weight.
baidurank?
So, what exactly will be Baidu's official site rating standard? I personally guess there are two possibilities. The safest way is to launch baidurank like sogourank, which is based on link quality as the standard. The advantage is that the emergence of this standard is conducive to reducing the influence of Baidu's weight on copycats, and it is relatively easy to formulate and can appear quickly. However, Baidu may not be willing to focus on link guidance, and sogou can pick up the wisdom of others and launch sogourank. As a leader, it is a bit inappropriate for Baidu to do the same.
Another possibility is based on the "user experience" standard, which Baidu officials have been emphasizing in recent years. However, for such a standard, which factors should be selected to participate? What is the proportion of each... There are considerable technical difficulties. If a site with a high Baidu site rating is not necessarily a site that gets a lot of traffic from Baidu, nor is it necessarily a site with the largest number of links, but a site with the best user experience, then the average access speed of the entire network will increase. Users will have fewer error pages and spam ads will disappear, which will undoubtedly have a very significant positive significance for the entire Chinese Internet.
Original link: http://www.001pp.com/sousuoyinqingyouhua/2012-7/214858.html
(Editor: Yang Yang) The personal space of the author Feixiangzhu