Website promotion is definitely not a simple SEO. Similarly, an SEO master will not rest in a simple circle of "content is king and external links are king". Using SEO promotion can speed up website promotion, but not everyone can succeed. Similarly, some webmasters who are not good at SEO use other methods to promote their websites, and there are also successful examples. Why is this?
From scratch to maturity, any discipline needs to learn from the experience of its predecessors. Website promotion appeared after the birth of the Internet. Currently, it is considered that the most mature method of website promotion is SEO. Now most websites are mainly promoted for the Baidu search engine. One thing that cannot be ignored is that compared with Google, Baidu still has many criticisms. Many webmasters who make good use of SEO use keywords and long-tail keywords to achieve good rankings in the Baidu search engine. However, the user experience is not high.
Some websites ranked on Baidu's homepage provide information that makes it difficult to retain visitors. From a business perspective, ranking on the homepage of search engines can greatly improve the user conversion rate. If a website is listed on the Baidu homepage simply by relying on keywords, for the webmaster, it is not a matter of peace of mind. Most of them are anxious and afraid of one day. Search engines recalculate website ranking rules, and websites are demoted because they violate certain "rules."
Therefore, if you only rely on "SEO" technology to reach the search engine homepage, the website is still a little weak. Therefore, I personally believe that in the process of website promotion, in addition to mastering SEO technology, you also need to know more knowledge, which involves all aspects. The more you know, the better it will be for website promotion.
The first knowledge that needs to be mastered is marketing knowledge. Some webmasters may wish to read some marketing books. Marketing attaches great importance to user experience and how to find potential user groups. It is much more efficient for a website to consider the needs of users during its promotion process than to blindly cast its net around the Internet. Therefore, if you give yourself half an hour every day and analyze your website from the user's perspective, you will learn a lot of useful knowledge.
The second knowledge that needs to be mastered is psychology. Psychology is actually included in sales knowledge. Of course, psychology has its own unique characteristics. Really understanding the user's psychology is not something that can be learned from books, but from practice. Learning a little bit of psychology can help you better understand the psychology of users. Effectively conduct scientific analysis of network users.
The third knowledge that needs to be mastered is overall planning. This seems very mysterious, but it is also very simple to do. For example, if you are a stock investor and need to buy lottery tickets, generally experienced stock investors like to look at the K-line chart, read some relevant information, and then find some patterns from it. Some people will say, I have never bought stocks, so I must have bought lottery tickets! At lottery betting stations, I often see some people staring at the lottery trend for a long time, trying to figure out what numbers will come out this time! Similarly, the website has been running for a while. Finally, the webmaster needs to analyze the website visitors, what path they come from, and which section they leave from... These all need to be analyzed and summarized, and they need to be good at using some overall theory principles, master one or two methods, scientific analysis, and timely If you make adjustments and be targeted, you will attract more potential customers to visit the website.
Finally, learn a little motivational theory. This is not a piece of knowledge, but reading the success stories and inspirational stories of some famous people can still be very motivating for you. A successful person once said that modern advanced management methods are good, but without strong execution, no matter how good they are, they will be in vain. Therefore, execution is very important for website promotion. How to maintain strong energy is a very important question before the webmaster. Perhaps, only by paying more attention to the teachings of successful people can we continue to motivate ourselves to work hard. Do it and execute it.
Therefore, when we waver in website promotion, we should not complain about everything, but look for the reasons from ourselves. We have not done enough, and we have not learned well enough. We can only always be anxious, open-minded, and not arrogant. Don't be impatient, the other side of success will be closer and closer to us. Talking about stocks and gold: http://www.sisterma.com.cn/ A5 first release, please keep the author’s link when reprinting!
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