Since I am running a local classified information station in Linyi, I would like to briefly introduce Linyi. Linyi has the largest logistics city in the country, known as Yiwu in the south and Linyi in the north. Linyi logistics wholesale is very developed. Because I am not in Linyi, I am particularly interested in the promotion articles of local websites. I hope to learn from the previous promotion experience some methods suitable for the promotion of Love Linyi.com. After reading so many articles, I feel that there is no good promotion. Method, only the promotion method that suits you.
Many of the promotion experiences of my predecessors are worth learning from, but while reading the articles of my predecessors, I gradually started to have some questions. Of course, I am not denying the promotion experience of my predecessors, but combined with some questions raised by my own website promotion, in When raising questions, expand your thinking. Some program selections will not be introduced here. There are many such articles that you can learn from. The following promotion methods are often mentioned by webmasters. I raised my own questions one by one. I feel that the webmasters who wrote these articles may not have done these themselves:
1. Organize local activities. This is the promotion method of almost all local websites. It is suitable to promote the website without offline activities. I am not denying the importance of offline activities, but I feel that offline activities should be decided according to the development of the website. If your website only has 200 members and the popularity is not very high, then you can do it offline or online. I am skeptical about the effect of the activity.
2. Printing flyers and distributing them on important road sections may be effective, but I am still skeptical about the effect. Once I saw a lot of flyers at the entrance of a shopping mall. I picked up one and saw that it was a local website promoting it. From all over the floor, I saw a lot of flyers. Looking at the flyer, this effect is not very obvious, and it can also be seen that it is very expensive and not something grassroots webmasters should do.
3. Business cards, lots of business cards, be equally skeptical about this, for the same reasons as above.
Now is a very real society. What benefits can I get from participating in your website or activities? The same is true for flyers. What else can I see besides the advertisements I see on your flyers? You are only promoting your own website, but I have not considered the feelings of the people being promoted. In fact, if you put yourself in their shoes, when someone sends you a flyer, are you still interested in the flyer? Maybe you just throw it away, and your money is thrown into the trash can. , the same is true for business cards.
I propose some ways to improve these
1. Flyers. Don’t use simple flyers. Simple flyers may just create garbage. It is best to print them during festivals, such as the Spring Festival. The second year’s zodiac sign is printed on the top of the flyer, the calendar is printed on the bottom, and the promotion of your website is printed. , so that you can at least take a look at it, or even keep it and post it.
2. The business card is not just about printing the URL and introduction of the website. Some people are afraid that others will not know what the website does when promoting it, so they print everything about the website. This effect is actually very good. No, the truth has been mentioned above, so what can we do to let the person being promoted keep the business card? We can print a calendar on one side and the main functions of the website on the other side, such as a local website, housing information, job recruitment, and making friends. Just wait until the marriage proposal is posted.
3. During the Spring Festival, print some blessing characters and couplets and distribute them to members and distribute them along the streets. This way they will not be thrown away and will be posted at home. You can think for yourself about the effect of this kind of publicity.
When distributing flyers and business cards, it is best to wear T-shirts with your own website, etc. This can increase the publicity effect.
By questioning some publicity methods, we can see that in some publicity, we cannot just use our own ideas to promote our website, but we should promote our website from the perspective of being promoted, so that we can promote it with minimal investment. , to get the best publicity effect. After all, grassroots webmasters like us are not very rich.
I love Linyi.com www.i0539.com , a Linyi life, consumption, and information media. If there are any shortcomings in the writing, I welcome webmasters to comment on it, and I also hope that local webmasters can exchange and promote their experiences.
The personal space of the author anyboo. This article only represents the author's opinion and has nothing to do with the position of the webmaster network.