Discussion: The relationship between website weight and keyword weight. We know that for a website, its keywords can be a few, a dozen, dozens, or even hundreds. The size of the website seems to vary. It determines the number of keywords on the website. Generally, for a corporate website, there will be 3 to 5 target keywords. In addition to these target keywords, the rest are a certain number of long-tail keywords.
Let's take a look at how keyword ranking is performed: The general website-related optimization process is to first select target keywords to do it, and then conduct on-site articles, off-site external links, etc. for some target keywords. Which keywords usually need to be done? A certain keyword will be optimized. In this sense, the purpose is to increase the weight of this keyword in the entire website, which is what we call increasing the keyword weight. After a certain keyword enters the homepage ranking, we start to work on other keywords that are not on the homepage, using the same method.
When the weight of website keywords is increased, because the keywords are keywords of the website, the weight of the entire website will naturally be increased. This is like a class, and each keyword is equivalent to a student in the class. When the performance of each student improves, the overall performance of the class will improve. Because the overall grade of the class is the sum of each student's grade.
On the other hand, if we look at it again, when the target keyword is promoted to the homepage, the weight of the website will be improved. At this time, for a website with a relatively high weight, it can optimize the ranking of other keywords (long-tail keywords), which can be said to be More handy. From this perspective, the increase in website weight will also lead to an increase in keyword weight.
Website weight is different from keyword weight, and the improvement of its weight is not accumulated solely by relying on the improvement of keyword weight. There are usually many factors that affect the weight of a website, such as server stability, content updates, website penalties, external links, etc. These all affect the weight of the website. As for keyword weight, only relevant content that covers the keyword can Can affect the weight of the website, such as: internal link anchor text, external link anchor text, keyword friend links, etc. Maybe the webmaster here will think that the two are the same. Let's give an example to explain:
Website A. Target keywords: air compressor, air compressor, air compressor accessories
Company name: Fidelity Air Compressor ( www.shunlico.com )
When we make friendly links, we will choose any of the above words as the link name. Choosing the corresponding target keyword will increase the weight of the corresponding target keyword. When we choose the company name, we will mention the weight of the website. The situation is the same when doing internal or external link anchor text.
Also, for example: when we update articles on the site, sometimes we will select articles containing keywords to update, and sometimes we will update some content that has nothing to do with keywords. The first case is to increase the keyword weight. The second situation is to increase the weight of the website.
Let's go back to the previous example. If we want to improve the overall performance of a class, we have to choose many methods, such as: choosing a good substitute teacher, the class teacher strictly demanding students, the school creating a good learning environment for this class, etc. These will help improve the class level, and when the overall learning environment of the entire class is improved, every student in the entire class will better improve their performance.
Website weight and keyword weight are the relationship between the whole and the individual. In fact, in the search engine results, the keyword weight is used for ranking. When the website weight is considered, the higher the keyword weight, the higher the ranking it will get. Therefore, this can well explain why some large, high-weighted websites are not ranked as well as some small, specialized websites. Although a large website has a high website weight, each of its keywords has a very small keyword weight, while a small website has a low website weight, but each of its keywords has a very small weight. The keyword weight owned by the keyword is high, so it is easier to get a good ranking.
Summary: Being familiar with website weight and keyword weight will help us further quickly achieve keyword ranking and at the same time improve the weight of the entire site.
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