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The most troublesome thing for SEOs in website optimization is the construction of external links to the website. Even people with a "god" level will feel entangled in this "slow dance to the sky" type of work. To what extent is it considered that the external link work has been done well? It can only be said that when you reach the home page, you have to continue to maintain the ranking and not fall down. This kind of work will never have an end. But for websites that have not reached the homepage, at least the webmasters still have hope in their hearts. Those websites that have reached the homepage have already tasted the sweetness and may have made up for the bitter taste. Website external link construction and ranking effect are in a causal loop relationship. Only by comprehensively weaving a large enough external link network can website ranking keywords make a qualitative leap. Many SEOs think that the most difficult part of website optimization is the construction of external links. Li Zheng SEO Consultant also thinks so, but if there are difficulties, you must find a way to solve them. So Xi'an SEO briefly summarized that the construction of external links should be done every day. The process to stick to:
Daily task external link process
1. Forum signature posting
Reference requirements: 5-10 forum breadth, 50 topic posts + sofa reply type valid signature
Since the forum signature external link method is relatively convenient and the number of forum websites is considerable, the most widely used way to build external links to the website is the forum signature reply. There are also many tips worth learning from experience. Through observation and summary, You will find that forum signatures will only be indexed by search engines when they appear on the content page. The rest of the pages after turning the page are often not indexed by search engines due to poor content quality, which is basically useless for our external link building. The value and function are indescribable. Another point is also very important. Generally, forums are more active than regular websites, so the number of search engine crawls is generally relatively high, resulting in new posts being included very quickly, so we must try our best to be the first to be crawled and indexed by search engines. Only when the previous reply is successful can our external link signature be indexed after inclusion. Otherwise, this external link will not be read and counted before the current page snapshot is updated. This is the reason why forums have to grab the sofa often emphasized. In order to better form an external link network, the combination of forum signature external links, which is dominated by topic posts and sofa replies, is undoubtedly the most effective way of forum external links.
2. Independent blog reply
Reference requirements: 20 new blog posts from different blogs, URL responses focusing on the development of diversity in external link forms
Why do we talk about using URLs to reply, but it is not recognized in the industry that anchor text external links are the most effective for keyword rankings? Careful SEOs may have discovered the NOFOLLOW restrictions imposed by mainstream blogs on reply link tags, although many people We have been criticizing the weight of the NOFOLLOW tag for a while. Let’s ignore its weight. If we use URL anchor links, we can effectively avoid this controversy, even if search engines will not crawl such links. Normal URL addresses exposed in text will also be discovered by search engines. Therefore, even if the effect of this conventional external link is inferior, it is still much better than the naked URL that is not resolved. Moreover, blogs have the advantage of making full use of the number of text URLs. There will also be multiple related recommendations between related blog posts, which increases the exposure of the URL. Posting such an external link may be included in the duplicate independent page index of search engines. Replying before the article is included is to improve the efficiency of external link publishing, so that it can produce display effects as soon as possible and in a short period of time.
3. Free blog anchor text internal links
Reference requirements: 10 internal links to anchor text of blog articles, insist on long-term updates to cultivate blog weight
Free blog resources are more proactive and focus on the breadth and quantity advantage of blogs. Usually, the collection effect of free blogs is relatively poor and each blog's optimization is also different. Even blog posts with relatively high quality articles have very different inclusion effects among different blogs. Therefore, through long-term observation and summary, it is necessary to find blogs that are easier to include and focus on maintaining them. Under normal circumstances, the content of each website will not have the ideal effect of 100% inclusion, so in this case, the only way to make up for the quality defects is with the advantage of quantity. With long-term and unremitting efforts, Xi'an SEO consultant believes that free blogs will also gain a very good weight, thereby continuously improving the quality of external link resources and effectively improving the import and export quality of the website's external links. This method of killing two birds with one stone will be beneficial to the later stage. The more extensive website optimization work laid a solid foundation, which gave us an inherent advantage in the later website optimization.
4. Contribution from second-tier news sources
Reference requirements: Insist on giving priority to 5-10 news sources that can have article anchor text links for submission.
Friends who often contribute articles know that the shortcoming of submitting articles to large portals is that many website articles cannot contain effective keyword anchor text links, so we take a step back and look for second-tier news sources that can contain article anchor text links. Websites like this can be easily found. A lot and generally speaking, website weight and article quality can be effectively guaranteed. Although the reprint rate of second-tier news sources is not comparable to that of first-tier large websites, this kind of content has relatively high uniqueness and quality based on search engine crawling, and a high-quality anchor text link can be compared with 10 ordinary URL links. Comparable. Therefore, instead of focusing on the reprint rate of articles, you should focus on the value orientation of website keyword rankings. At the same time, you should pay attention to the breadth of search engine optimization. News source websites are not limited to Baidu news sources, such as Soso Google News The source also has a very good reprint rate. More importantly, the article quality of Baidu news source is too similar, which generally reduces the reprint quality of the overall article. Therefore, if you want to be pseudo-original or look for news, you must ensure high quality and uniqueness. The method is to increase the breadth of news sources.
5. Category directory URL collection
Reference requirements: Find the URL collection or category directory website that generates the content page
Although this form of external links is difficult to compete with forum blogs in terms of quantity, classified directories and URL collection websites generally have higher weights. What we need to pay attention to is to discover those websites that generate content pages and abandon those cached and included websites. If external links are effective in the short term and are not updated for a long time, they will be deleted. This has no advantages that can be used for our long-term website optimization and development. Although the number of websites of this type we know is very limited, the Internet is our resource database. Whatever we want to find can be extracted through the database "query command". We often encounter many friends who are worried about external link resources. The problem can only be said that they are too following the rules and only see what is in front of them and ignore the long-term goals behind them. If we use the search engine search commands freely, we will greatly improve our search efficiency and discover more resources. These may not be understood by others in their lifetime. If you use these resources before others, success will belong to you sooner or later. . For example, if we want to query the list of classified websites, we can use the following command: www.xianseo.org intitle:Website included. In this way, all relevant URLs with the title "Website included" will appear. There is no doubt that this is equivalent to the search engine database. A data table included in the website.
6. Exchange of friendly links on Q&A platform
Reference requirements: Pay attention to the natural weight of existing resources and official products, and use third-party resources to slaughter cattle with a knife.
The official product weight of search engines will generally be much higher than that of other third-party websites, and this weight is naturally given. We must learn to make reasonable use of other people's existing resources, thereby greatly reducing our work cycle in the most efficient way. Although this method is currently subject to official restrictions, the method of making a lean camel bigger than a horse should still be vigorously promoted. Friendly link exchange is also a relatively intuitive manifestation of the impact of website rankings. There has always been a lot of controversy about the number of website friendly link exchanges. So how do we control the quantity and quality of friendly links? Generally speaking, with the weight of the website With the cultivation, you can build friendly links without being punished by search engines. The new site can keep 20 or less as the PR increases the weight and the equivalent value can be gradually increased. The PR5 can add 50+ friendly links, which is very reasonable. The anchor text of friendly links can choose targeted directional keywords, or you can choose anchor text containing keywords after the weight is high. If you make full use of the triangular chain of friendly links, you can also independently create a small-scale friendly link sprocket effect. To further improve the quality of imported friendly links, this external link resource is abundant and can be borrowed and used by us at any time without being discovered.
To put it simply, website external links are to go to other people's websites and leave your own website links. Any place that can send external links can be regarded as an external link resource, and there are no methods for building external links to the website. Not only the simple ways mentioned above by Xi'an SEO Li Zheng, the way to maximize the effect of website external link building is to adapt to the situation and send it wherever you go. Some websites are external link resources that can be obtained but cannot be sought. For these, you can easily find them. Once you seize the best external link websites, don’t let them go. It is recommended that everyone develop the habit of collecting high-quality websites. This is also a very good process of accumulating website external link resources. If you are a person who specializes in website SEO optimization, this will also be a big deal for your future career development. personal wealth. Sometimes when it comes to sending out external links, many people feel confused and don’t know where to start. Just make a small plan for yourself about how to send out external links and release channels, and then follow this step by step and patiently do it. After a few months, you will be You will reap the results after doing this. In reality, many friends insist on checking the website rankings every day. Some more dedicated friends may check the rankings of the same website one day just to do it again, even though they know it It won’t change, but I still can’t help but want to see the small achievements. Here we can only use the principle of cause and effect cycle to illustrate an eternal truth, that is, efforts are always proportional to rewards, and website external link construction is also eternally proportional to keyword rankings! The original article was first published by A5. Thanks to Xi'an SEO Consultant submission www.xianseo.org wishes everyone a Happy New Year!
Editor in charge: Yangyang author Xi’an SEO Li Zheng’s personal space