SEO technology has received more and more attention from the e-commerce community. Many people have begun to consider the details of optimization in the early stages of building a website. Perhaps it is precisely because of this excessive consideration of optimization work that many new websites have been created. The early performance was not ideal, and it even failed to get out of Baidu's review period for a long time. In fact, there are more things to pay attention to when optimizing a new website.
We all know that new sites do not have any trust in Baidu's eyes, so they are more likely to arouse Baidu's resentment. Coupled with the increase in spam sites, Baidu is even more sensitive to new sites. Because Baidu is sensitive to new sites, the most important thing when optimizing new sites is three words: not excessive. In the actual optimization process, there are three behaviors that should be avoided:
After starting optimization, frequent revisions are not allowed.
When a new website is launched, the most taboo thing is frequent revisions, because it takes time for spiders to adapt to and evaluate a new site. Frequent revisions will only arouse spiders' disgust, and in the end spiders may no longer fall in love with your website.
Maybe we have been doing optimization work for a period of time, and the collection and snapshots of the website are not good, but don't be too impatient. As long as your website structure is reasonable and the content is healthy, you can definitely get out of Baidu's "sand". box", you need to have some patience.
Of course, before you start optimizing your website, you should make sure that the internal structure of your website is basically complete to ensure smooth crawling by spiders, and there will be no major revisions in the future.
Keyword stuffing should not be too dense
Keyword stuffing is helpful for ranking, but for new sites, don’t overstuff keywords. Because at this point, Baidu is particularly sensitive to new sites. It attaches great importance to the quality of the content of new sites. If a certain page of your website is filled with too many keywords and the content is not "authentic" enough, it is easy to lose Baidu's reputation. trust.
In fact, for a new website, there is no need to stack keywords prematurely, because if you stack them, the ranking will still not rise. After all, the weight of the website is very low. Moreover, the density of keywords now has less and less impact on rankings. This alone is not enough to support the ranking of this keyword. The most important task of the new website is to find a way to gain Baidu's trust, slowly increase the weight, and then start working on the details.
Don’t rush to publish external links, pay attention to the quality of external links
To deal with the outside world, you must first settle the inside. For a new website, updating content and enriching the website are the first priority. On the premise that the website does not have enough rich content, do not rush to publish external links. It is best to let the spiders find that the website is very full when they first come to the website, and it is worth coming to "forage", and then more will be added. Active patronage.
When sending external links, you should pay attention to the selection of the platform. It is best to ensure that every external link you send out can be a stable and high-quality external link. If the external link is unstable and fluctuates greatly, it will also cause Baidu's resentment. Therefore, it is not recommended to do external links in new sites. These places have many factors that change external links in forums, Baidu platforms, etc. A self-maintained third-party platform is the best channel for new sites to publish external links.
To sum up: in the eyes of Baidu, a new website is a newborn. Baidu will now spend more time considering the temperament of this newborn. At this time, the new website should be docile and well-behaved, and don’t be too obvious. Please please Baidu, but don't let Baidu think you are a newborn with no prospects, so that you will get through Baidu's review period faster and grow faster.
The article was originally submitted by http://www.aidai.com/ , please keep the link for reprinting.
Editor in charge: Chen Long The author loves the personal space of wearing glasses