Whether you are a novice SEO or an experienced SEO, you will encounter optimization bottlenecks and you must learn to analyze the website, which mainly includes: internal optimization analysis, keyword analysis, external link analysis, ranking analysis, and traffic analysis. SEO is a battle of analysis and re-analysis.
In the process of optimization, it is mainly external links that play a greater role in optimization. Any website must have external links as external support, unless it is an extremely cold keyword. Since the author has been engaged in SEO, even now, I will continue to Search for relevant knowledge, and when encountering difficulties, we will communicate with SEOers through the Internet to learn and analyze. SEO is a process of continuous learning and analysis.
The author believes that SEO optimization is similar, and it lies in the detailed operations of website optimizers and editors in website optimization. As long as you persist, you can achieve ranking priority, but if you want to get the ranking in the fastest time, you have to pay more than other websites. More optimization, then how to determine whether your own workload and work intensity can defeat the opponent's website?
First: Internal optimization
The author believes that the internal optimization of the website is a relatively early stage of the entire optimization process. The selection of keywords, website construction, and tag writing are all preliminary work, while website optimization is a long-term process of persistence and long-term establishment of high-quality external links. . So first start with internal optimization, which mainly includes: domain name (domain name age, website building history, domain name suffix), website building program, URL, keyword strategy, tag writing, primary navigation and secondary navigation, alt attributes, site map, whether there is Flash, Code optimization, internal link construction, and the details of internal SEO optimization are all reflected in the early optimization of the website.
Let me explain: Internal link construction is not only a preliminary optimization, but also an internal optimization that needs to be adhered to from beginning to end, and needs to be carried out simultaneously with website updates.
A good internal link structure provides a convenient reading channel for users to access website information, thereby enhancing the PV of the website. At the same time, the chain structure is also very conducive to information capture by search engines. It is welcomed by engines such as Google and Baidu, and can be very useful. A good improvement in website weight and keyword ranking can also increase search engine inclusions. Therefore, the construction of internal links is a link that cannot be ignored in SEO and has always been valued by SEOER.
Second: External optimization analysis
For sending external links, there are nothing more than common methods such as forums, blogs, and Baidu products. How to make external links most effective? The author believes that learning from your opponents to send external links is the most direct and effective way to improve rankings.
1. Source of external links: hence the name, it is to check where the opponent sends external links. Whether it is a blog, a forum, or a Baidu product, as long as it is a place where the opponent's website has left a link, it means that it is an effective external link method. , then you must actively collect and organize such resources and keep them for your own use. It is recommended that SEOers who do blog external links should not bring links immediately. This is an unfriendly operation for the blog. The blog needs to be maintained and waited for a period of time. If used properly, the risk of being shut down will be greatly reduced.
2. Weight of external links: Weight is an indicator that a website attaches great importance to. The higher the weight, the more friendly it is to search engines, and it is easier to obtain better rankings. The higher the weight of the opponent's website, the higher the weight of the external link. . Many websites wonder why the other party's external links are clearly better than theirs despite not having as many external links as theirs. Then they must work hard on the quality of external links. In addition to the proportion of quantity, they must also look at the proportion of quality of external links. For To analyze the quality of external links, first look at the relevance of the opponent's external link publishing platform to your own website, the stability of the external links, and the naturalness of the external links.
3. Update frequency of external links: What search engines like most is a smooth and natural one. I have made many mistakes in the past and always wonder, how many external links are most appropriate to send in a day? 50? Or 20? If for For words with very low competitiveness, it is very simple to optimize, and it does not require much effort, and the ranking will go up. However, for words with very high competition and there are many competitors, it is necessary to analyze the competitor's website. Okay, what is the external link update rate of this website? 100 or 300 per day. .So as a webmaster, you have to do two things: First: Stabilize the quality of your own external links, which is natural and effective. Do not post 100 posts one day and not post the next day, which is completely confusing. Second, analyze the opponent, and learn the frequency of increase of the opponent's external links through the historical increase frequency of external links, how much, how to increase, frequency, etc. to conclude that you should also send external links in this direction. The author believes that 10 If the external link resources of 100 websites are properly utilized, they will definitely have high-quality rankings.
The author firmly believes that it won’t be optimized? It doesn’t matter. Inexperienced? That’s okay. It doesn’t matter if you don’t have an excellent seoer teacher to teach you. As a seoer, you must understand that what you do is to win in the competition. If there is competition, there will be opponents. If there are opponents, there will be things to learn from. For seo, competitors are very beneficial. The best teacher lies in the individual's reasonable use and mastery. Through constant analysis and learning of the opponent's methods and techniques, from borrowing to imitating to creating, one can definitely surpass the opponent in actual combat. This article was first published by http://www.ctyww.com . Please indicate the source when reprinting.
Editor in charge: Chen Long Author snail123's personal space