SEO blog, as the name suggests, is to share some SEO-related industry knowledge in the form of a blog. However, with the rapid rise of the SEO industry in recent years, how to build a good SEO blog is a question that many people are considering.
The SEO blog mentioned here can be an independent blog or a free blog, such as a blog hosted by large websites such as Sina and NetEase. But the author here focuses on analyzing how to make an independent blog with an independent domain name and space.
Some of the advantages of independent blogs have been mentioned earlier in "Five basic struggles to make an independent blog", and as far as SEO is concerned, the advantages are even more obvious. But how can we do the best as an SEO blog? The author will analyze this issue from the five most basic aspects:
1. Website content update
Since it is a blog, the content update of this small site can only be done by the webmaster alone. Since we are one person, we will be very limited in terms of content updates. As we all know, for optimization, the website must be updated every day. Only in this way can the spiders feel that your website is different from yesterday, and can it meet the appetite of the spiders.
There is another very important issue here, that is, when updating website content, you must use original forms. Because spiders like original things, this is a fact that everyone knows. But it is obviously unrealistic to write an original article for our website. Even if it can be done in a short time, even the most powerful master will not be able to do it after a long time. Therefore, the author here recommends that you start an SEO blog and share some industry knowledge when updating the website. If you write just for daily originality and ignore the essence of SEO blogging, it will also lead to a lower and lower user experience.
Therefore, in terms of website updates, the author recommends updating appropriately and timely. You can only share one experience a week, but the quality and quantity must be maintained.
2. Website external link publishing
External links are a commonplace topic again, because we know that external links are an extremely important part of any website. The so-called "content is king, external links are king" is the truth.
As an SEO blog, you should pay more attention to this issue when posting external links. The more external links you publish, the better? In fact, it is not. External link publishing is not about having too many external links, but it is about being stable, effective and complying with certain rules. To give a simple example, if you send a hundred external links today, but only five are effective, and the others are spam links, this will inevitably have a bad effect on search engines. As for posting external links just mentioned, you should also pay attention to the rules. Yesterday you posted less than ten links, but today you got interested and posted hundreds of them. This will make search engines think that your blog is very likely. Cheating will lead to a series of situations that none of us want to see happen.
Here, the author recommends that when publishing external links, you must follow the principles of stability, effectiveness, and regularity.
3. Friendly links
Regarding the huge role of friendly links, I won’t go into details here. It is necessary to exchange some links regularly. When exchanging friendly links, special attention should be paid to the principle of relevance. Relevance also plays a large role in website optimization, which cannot be ignored.
Friendly links are not a one-time thing, but a long-term thing, and it must be done well. Because as long as we are not careful, our own website will be implicated due to problems with friendly links. Therefore, the author recommends being cautious when exchanging links.
4. Maintain good interaction with netizens
One characteristic of independent blogs is that they are highly interactive, especially SEO blogs. We know that whether your blog program is WordPress or zblog, it has the function of commenting and leaving messages. A good article may have many comments, and some of them are very beneficial to the development of our own blog. Our blog is not a "one-word forum", so if you have the opportunity, you should interact with netizens. The easiest way is to reply to netizens' comments.
The author here suggests that it would be best if the host of the SEO blog can support email, such as jmail function, because in this case, every time a comment is replied to, the information will be sent to the mailbox of the commenter. In this way, not only can traffic be retained, but user experience can also be improved.
5. Blog advertising settings
Generally speaking, there are still many advertising spaces for independent blogs. If the website traffic is large, it is still good to have a few ads. But here I recommend using some alliances, especially mainstream advertising alliances such as Baidu and Google. Although these advertising revenues are very small, it is better than nothing.
As for other cooperative advertisements, you still need to add them carefully. Although these advertisements are highly profitable, since most of them have very low relevance to your own blog, the author recommends that you should consider these advertisements carefully if you want to do so.
6. Improve user experience
Improving user experience is the goal that every website is pursuing. How to improve user experience is a question we have to think about every day. User experience has no end point and is a long-term process. The same is true for SEO.
Well, the author believes that in order to do a good job in SEO blogging, the six basic factors mentioned above are indispensable. Of course, these are the most basic. If your goal of doing SEO blog is to move closer to a "personal brand", then you have to do more. Source: Zhengzhou SEO http://www.xiaolong520.com/post/seoblog.html Please indicate the source for reprinting
Editor in charge: Yangyang author Du Xiaolong’s personal space