Everyone should be familiar with long-tail keywords, so I won’t elaborate on its concept. Long-tail keywords are often positioned as keywords that bring huge traffic to the website, and are the essence of on-site optimization for large websites. In this way, everyone is framed by the thinking model that long-tail keywords are on-site optimization. In fact, For small and medium-sized enterprises, long-tail keywords are more suitable for indirect optimization (optimization through other platforms), which we will explain in detail below.
Why the long tail is suitable for indirect optimization
The above theory is aimed at the optimization and promotion of small and medium-sized enterprise websites. After all, the weight is increased by the transmission of countless internal and external links. Therefore, it is difficult to optimize the long-tail keywords in the internal page optimization of corporate websites, so we might as well put the long-tail keywords into the optimization. The tail keywords are transferred to off-site promotion. As long as we embed our brand, product and other advertisements in the articles we write, we can use high-weight platforms to optimize these long-tail keywords. These long-tail keywords are generally The rankings are all very good. Although the advertising effect is slightly lower, it is a relatively simple and easy-to-implement long-tail keyword optimization method for small and medium-sized enterprises.
The choice of platform is very important
Since we need to obtain ranking exposure through these platforms, the choice of platform is very important. Only platforms with high weight or high traffic can achieve the effect. Here we recommend some common high-weight platforms that can be used by various industries, such as Baidu Library, Baidu Experience, Baidu Knows (using self-question and answer), Douban, Kaixin.com, etc. As long as the article is well written, the ranking will be very high. If you are into health care and medicine, you can choose communities with some well-known health websites.
Advertising targeted keywords
When planting ads, try not to directly hit your brand name, but try to promote it in a roundabout way. For example, if your brand is admin5 Webmaster Network, and the website target keyword "Webmaster Network" has been optimized to the first place on Baidu, then you can The word webmaster.com should be mentioned in multiple words in the article, which can guide viewers to search for webmaster.com and then visit your website, instead of constantly saying how good admin5 is.
Let’s look at some sub-industries, such as the “bio-fiber facial mask” that is very popular now. If your product is a bio-fiber facial mask, for example, the brand name is “admin5”, such “bio-fiber facial mask” products, although very It is booming, but there are very few professional websites. So as long as we make a website for it with the keyword "biofiber mask" and the competition is relatively small, basically from some internal pages, it will be easier to optimize to the first place. Then when we use long-tail keywords on other platforms in the future, such as "What kind of facial mask is the healthiest", then we should not implant the brand name "admin5", but should emphasize "bio-fiber facial mask", only in this way others will not understand I think this is an advertisement, but an experience sharing.
Only indirect product placement can become a successful soft article. If you want others to pay attention to the word webmaster.net, then you need to naturally insert this word into the first paragraph of the article, so as to attract more attention.
As long as you promote long-tail keywords on other platforms, I believe you can also get good traffic data. The article is handwritten by Guangdong Yangmei http://www.gdyangmei.com . Please indicate when reprinting.
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