The Chinese New Year is coming soon. How will search engines perform during the Chinese New Year? So what opportunities can we seize here? Today I will analyze it for you:
First, website revision
Website revision is actually a problem that every website must face, because your users and needs are constantly changing. Then your website also needs to be treated in an adaptable manner. If careful friends observe, large websites should undergo relatively large revisions every year to make them more suitable for user experience. So why is the end of the year a good time for website revision? According to Google official reports, Google adjusts its algorithm at least more than 500 times every year. I believe Baidu’s will not be much less than Google’s, but Baidu will not make major algorithm changes at the end of the year. Judging from the performance of previous years, Baidu was basically stable at the end of this year. But after the New Year, Baidu will start to update its algorithm on a large scale, so if we choose this New Year's Eve to revise the website, we will basically not be penalized by demotion, so this is an opportunity we can seize.
Second, surpass competitors
As we all know, many SEOers are on vacation as the Chinese New Year approaches, and for a while the optimization of the website has been slackened. This is a good opportunity for us to seize the opportunity to surpass our competitors. When our competitors' websites stop updating, our website is still updated. When our competitors stopped sending external links, our website was still steadily adding external links every day. But when competitors stop promoting their own websites, we must still promote our own websites. In fact, sometimes success is about who persists longer and who does more. Think about it, we were still optimizing the website during the Chinese New Year holiday. We are still doing it when others are taking a break. How could success not belong to us? Therefore, we must use the time between competitors to improve website keywords and give competitors a strong barrier. If our keywords can be developed during the Chinese New Year and can be stable for a period of time, it will definitely lay a good foundation for winning orders next year. So success is all about those who are diligent.
Third, the new site can safely pass the assessment period
During the year-end period, search engines will not make large-scale changes, and the possibility of downgrading the website is very low. The assessment period for new sites may also be shortened. Let me first introduce to you what the Baidu assessment period is. The Baidu assessment period is mainly for new sites. When a new site first starts to be included, there will be snapshots that are not updated, inclusions are not increased, and There is no ranking or other phenomena. This is Baidu's assessment period. The difference between the Google Sandbox period and Baidu's assessment is that websites will be ranked during the Google Sandbox period.
Why is there a Baidu assessment period?
Because search engines do not generate content themselves, they need to collect information by crawling content on the Internet. If a search engine crawls a large amount of duplicate content, will it take up the capacity of its server? Because Baidu server resources are also limited, if a large number of reused pages and junk content are included, it will waste the server's capacity. resource. Therefore, Google launched the Panda algorithm to delete those spam sites, and Baidu will do the same. It will also delete those duplicate content and spam websites from the collection.
So I said that this period of time will allow the new website to pass the assessment period safely. Please note that it is for safety, not to shorten your assessment period. On the contrary, it may make your website assessment period longer. But you can rest assured that as long as you safely pass Baidu's review, your website will be given a good ranking immediately. Therefore, everyone must have patience when doing SEO.
Fourth, seize the opportunity to study hard
In fact, after a year of busy work, maybe this is the end of the year when I have time to take a break. But don’t take this opportunity to put everything down and play, because SEO is an ever-changing industry. It is not a dead technology, but a living technology, and it is a technology that requires a combination of technology and art. So once you step into this industry, don’t even think about taking a good rest. I once used an analogy to say that doing SEO is like a shark in the sea. You have to learn every day. Just like a shark, you have to swim in the first second. Otherwise it will sink. The same is true for SEO. If you don't study for a day, you will sink like a shark that doesn't swim in the water. The author is on vacation now, but I never dare to give up on studying. I don’t have internet in my hometown, but I bought a wireless card just for studying. Check out SEO trends and information every day. I also bought two books on SEO, hoping to learn more during the Chinese New Year.
A day's plan begins in the morning, a year's plan begins in spring. This year's plans determine next year's success or failure. Let’s see how everyone seizes these opportunities at the end of the year and seizes these opportunities at the end of the year. I wish all SEOers seize the opportunities this year and win next year. The content of the article is originally provided by 38.com http://www.888gx.com/ . Please keep the link in the article for reprinting. Thank you.
Editor-in-Chief: Chen Long The author’s personal space for collecting the funniest jokes on Weibo in 2012. This article only represents the author’s views and does not necessarily reflect the position of Webmaster.com