During the Spring Festival, companies across the country will have a holiday, and the corresponding corporate websites will basically stop updating, but the search engines will not stop working. Spiders do not need to celebrate the holiday, and they do not need to pay overtime pay. During this period, it is very likely that your website ranking will be affected. It was overtaken by competitors. Whether you are friends in the Huangshi SEO industry or Huangshi business owners, you should pay attention to your operations during this period. Similarly, we can also use the Spring Festival holiday time to surpass our competitors' rankings. Below we will analyze and discuss how to operate.
1: Content source strategy during the Spring Festival
Once there is a holiday, most employees will go home for the New Year. Without staff, the website will naturally stop updating. Website updates and rankings are closely related. If we can achieve "no one has what I have" and keep updating when our competitors stop updating, we will very likely surpass our competitors' rankings. So everyone has to celebrate the holidays, who will write the article? In fact, this problem is not difficult to solve.
(1) Bonuses encourage all employees to write summaries
Employees are the greatest wealth of a company. Everyone understands this truth. I believe it is not difficult to ask employees to write an article of more than 500 words while doing their jobs well. Therefore, we can mobilize all employees to write year-end summaries before the holidays. Customer service experience, market development experience, etc., and can be supplemented by an award mechanism to increase employees' enthusiasm for participation and ensure the quality of articles. Once the article source problem is solved, publishing will not be a problem. If it can be published on a scheduled basis, we only need to set the time. If it cannot be published on a scheduled basis, then the business owner only needs to perform the three steps of "copy, paste, and publish" in his free time. Go and you can complete the website update.
(2) Purchase third-party articles
Nowadays, many Witkey websites can hire writers and charge according to the number of articles. We can purchase a sufficient number of articles before the Spring Festival holiday. Each article ranges from one yuan to several yuan. According to the national 2012 Spring Festival holiday arrangement , vacation from 2012-1-22 to 2012-1-28, calculated as 1-3 articles updated every day, 7×3=21 articles, calculated as 1-3 yuan per article, a total of about 21-63 yuan was paid, which All businesses can afford it.
Of course, the above solutions can not only be used during the Spring Festival, but also in ordinary times.
2: Content release strategy during the Spring Festival
The source of the content is solved. Another problem is "who will publish it?" Because everyone is on vacation and no one is responsible for publishing articles, so what should we do? In fact, this is not a problem at all.
(1) Programs are released regularly
Many website programs have built-in scheduled publishing functions. For example, the WordPress program used in this blog has the function of scheduled publishing of articles. However, many corporate website programs basically do not have this function, so what should we do? In fact, there are many related tools. Many content collectors have the function of publishing content to the website, such as the locomotive collector, etc. Just set the time. Can. The disadvantage is that the computer executing the program must be turned on. If it is your own server, the problem is not big.
(2) Business owners publish it themselves
There is already content, and you only need to "copy, paste, and publish" to complete the website update in three steps. It will not take more than 5 minutes a day, and you will have a chance to surpass your competitors' rankings. I believe everyone will not be stingy with this little time. And now you can access the Internet through mobile phones, and you can complete website updates in your free time on various occasions.
And it can also be entrusted to family members, which is also a very good choice.
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