For webmaster friends, building a website may not be an unfamiliar topic. Like most of our grassroots webmasters, how to survive in this fierce Internet competition requires mastering many skills, whether it is art or When it comes to procedures or later promotion and optimization, we must be well aware of it, have a clear target, and be able to really operate it. Only in this way can we improve our success rate. Therefore, for most of us at the grassroots level, although most of them are doing SEO, But how to structure the website can be more conducive to our optimization, we still need to understand it in depth.
First, choose and prepare the website building program
We need to choose a website building program. Of course, if you have the ability to make a relatively safe article publishing system yourself, that would be the best. However, for grassroots webmasters, they generally prefer to use mature CMS systems or blogs, etc. Open source system, so we need to choose, because there are too many open source CMS systems now, so let’s take the Dreamweaver content management system that is currently used more frequently. This system is popular among many websites for its simplicity and ease of operation. If it is a blog, Guike SEO recommends using WordPress. You can refer to Guike SEO's blog, which uses WP, which is compact and efficient, and can easily install various free plug-ins. Good stuff, highly recommended by Ghost Guest.
Second, create a template based on your own website theme
After selecting or preparing the background program, we need to design our template file next. In this step, we need to combine the theme of our own website, use simplicity and elegance as the design purpose, use as few large pictures as possible, and then the website Layout, a good layout can achieve twice the result with half the effort for our future SEO optimization. So how to design the layout? First of all, the navigation must be clear. The columns under the website must be reflected in the main navigation, because for search As far as the engine is concerned, the location of your navigation is telling it which location is the more important part of your website. Secondly, it is the article URL layout of the homepage of the website. List the latest articles of the column articles that you think are more important on the homepage. The column page arranges the articles according to time. Click on the column home page in order to browse all the article pages. After the design is completed, the templates can be nested.
Third, the internal column structure of the website and the structure of the URL
When the website is designed and the front-end and back-end are connected, the columns and the URL structure within the site can be carried out. The first step is to design the column structure of the website. Generally, the more reasonable website optimization structures are divided into flat and tree-shaped. Flat-style The structure is that all pages are placed in the root directory of the website, for example, http://www.xxxx.com/person-blog-success-element.html . All pages follow the main domain name directly, regardless of what follows. The URLs generated are all at the same level. This structure is more suitable for small websites, such as blogs; the tree structure means that articles are placed in column directories, directly separated from the homepage by one or several column directories. This kind of structure is relatively large for websites. Of course, many of our webmasters use a tree structure because it is easier to maintain and manage and is more in line with the logical thinking of us Chinese.
Fourth, modify the details of the internal links of the website
After we have established the column structure of the website, we also need to make some modifications to our breadcrumb navigation and internal links in the articles so that they have a more reasonable URL structure, which is conducive to SEO optimization. If you use Dream Weaver system, we also need to modify our links. For example, the anchor chain of the homepage in the well-known breadcrumb navigation is usually the displayed homepage. At this time, we can modify it to be the key to the website we want to build. keywords, and the content page. When we publish an article, we can actually arrange our keywords in the background, so that we can increase our internal links when we publish the article. Of course, we can also do it manually. In fact, the purpose of increasing keyword links is to increase the construction of internal links in the entire site. Secondly, it is to call other related articles on the content page or popular articles, and further increase our internal links as much as possible.
Okay, let’s share so much about optimizing the internal structure of the website to facilitate our SEO optimization. I hope all webmaster friends can criticize and correct me. Thank you. This article comes from Guike SEO’s blog www.welmkt.com .
Editor in charge: Yangyang author Gao Xingxing’s personal space