When SEO first emerged, optimization was easy to do, and I didn't hear of any bottlenecks. As SEO mushroomed all over the country, many people felt that SEO was becoming more and more out of their depth. Why does this happen? Nanning SEO makes a bold guess. There are more and more optimized sites, and it is becoming more and more difficult for search engines to choose. This may be the reason why the so-called SEO competition is getting bigger and bigger. Search engines always want to present the best things to users. When it comes to website optimization, we have to talk about the "four evils".
1. Overflow of external links is harmful
When it comes to this point, I believe many webmasters want to make a fool of themselves. Doesn’t it mean that the more external links the better? There is a misunderstanding here. The more and more high-quality external links are of course a good thing. The proliferation of external links we are talking about here is Refers to those junk external links with repeated content, meaningless and random posting. In order to improve external links, many people will use mass sending tools to post to forums and information websites. This will cause a large number of external links to appear in a short period of time. Of course, search engine pages may It will "accept all orders", but after a period of time when the search engine re-examines or changes the algorithm, a large number of external links will disappear, so everyone will understand. External links pay attention to quality, as well as extensiveness and diversification of styles, but overuse is taboo.
2. Overflow of content
Everyone knows the importance of content for website optimization, so everyone is working hard to create content, including originality, pseudo-originality, collection, and all available methods. Of course, the more high-quality content, the more search engines include it, which is naturally a good thing. But the question is, can the quality be guaranteed if there is too much content? The more content without quality, the higher the risk. In fact, it is the same as the situation with external links. In fact, what kind of content is considered high quality? Is it enough to be original? Search engine spiders like original content, but it does not mean that original content must be high quality. The key is whether the content is to the user's taste. If your website contains a lot of content, but users shake their heads after reading it, the more such content, the greater the risk to website optimization. Why do you say this? When a large number of users immediately jump away without mercy as soon as they see your content, It will give a signal to search engines that the bounce rate of this website is too high, and the website is definitely not liked by users.
3. Flooding of internal links
In addition to improving user stickiness, internal links can also improve the relevance of the page and highlight the theme. However, internal links should not be messed up. The links should be kept natural and harmonious. The pages that are pointed to should be unambiguous. The pages that should not be changed should not be far-fetched. Many people like to use a lot of anchor text in the content to point to the homepage. This may have really played a good role in fueling the fire in the past, but it is not suitable now. Too many internal links point to the homepage, even if it can improve the homepage. Weight, if the weight of other columns, channels, and subdirectories does not increase, then isn’t the homepage “streaking”? Without foil, pages cannot reflect each other. Is it easy to cause problems?
4. Overflow of themes
The most important thing for a website is to highlight its central idea. What is the main thing to do and what is the secondary thing to do? In order to infinitely expand keywords and increase the exposure of the website, many people set up a large number of multiple themes regardless of the website's own situation, and the keywords are overflowing and There is no connection between them. For a website with a lot of topics, it is difficult for search engines to know the positioning of your website. Who are the users your website is talking to? If the search engine cannot grasp the main theme of your website, it will naturally be difficult to give your website relevant weight. .
The above is a brief opinion on Nanning SEO. It is not a big deal. Everyone is welcome to exchange opinions. Please keep the source for reprinting the original text www.seo9999.cn/nanningseo/ .
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