As we all know, in the process of website optimization, it is not only necessary to carry out detailed optimization strategy analysis of our own website and division of labor and coordination of relevant staff, but sometimes it is more necessary for us to understand the operating methods and strategic analysis of competitors, because by inspecting the other party's website We can roughly infer the resources and optimization strategies invested in the optimization status, which can provide us with a good guide in the optimization process. Today, the author will learn from you some key issues that should be paid attention to when analyzing competitor websites.
First, the domain name age and ranking of competitor websites. Optimization friends all know very well that the older a domain name is, the higher its weight will be. If the main keyword of this website is still on the Baidu homepage, we will have a rough idea of whether it can surpass it in a short time. Regarding the weight of the domain name, the author recommends first Analyzing its registration time, generally search engines with domain names that are more than 10 years old will give very high domain name weights. We can use the old domain names in hand to compete with them. Secondly, whether the domain name covers the main keywords of the website, for example, the domain name contains keywords Pinyin or regional codes are all factors we need to consider, and we should pay as much attention to these details as possible when registering domain names. Although website ranking is not a complete reflection of the weight of the website, it reflects its performance in search engines to a certain extent. When analyzing, pay attention to not only analyzing the performance of the main keywords, but also making statistics and analysis of the rankings of its auxiliary keywords and long-tail words, because websites with higher weights are not only reflected in the rankings of the main keywords, but also their long-tail words. And auxiliary keywords are often important sources of traffic. Analyzing the changes in rankings and basic keywords at each stage can serve as a good guide for the layout of keywords in the early stage of our website's launch.
Second, analyze the content and inclusion status of competitor websites. Website content is the blood and soul of a website. It is the basis for users and search engines to inspect the website. For content analysis, we first observe the quality of the content. By observing the articles, we can roughly judge whether the content quality is shoddy. Is it an original aid or something that is truly created with heart? Secondly, as for the update of the website, we can look at the update of articles this month and last month to see whether it is updated every day or the update frequency is not fixed. The most important thing to examine content factors is to formulate strategies when we update articles, learn from the strengths of our opponents, and continue their efforts, check what we missed when formulating article strategies, check for omissions and fill in the gaps, and make up for our own website If there are any shortcomings, spend more investment and energy to make it better. Finally, the overall inclusion status of the website is analyzed. The number of inclusions of a website is one of the ways to reflect the weight of the website. The more inclusions, the higher the quality of its articles. By counting the approximate dates of inclusion, we can analyze the specific number and frequency of updates by opponents every day. These are all for us to invest in later. How much energy? How much time does it take to catch up or even surpass the opponent? It plays a good role in paving the way.
Third, external link analysis and PR analysis of competitors. Many friends think that PR is increasingly being diluted by search engines. The author agrees with the above point of view, but I believe that PR is still of great reference value in the process of analyzing opponents, because Google generally updates website PRs at least once or twice a month. For half a year, the higher the opponent's PR, it can indirectly indicate that the longer its website exists in the search engine, because it is difficult for a new website to obtain a high PR value in a short period of time. In terms of external connection analysis, first, examine the total number of external connections of the other party. You can find out through relevant website analysis tools that the greater the total number of external links, the more competitive the website will be. Secondly, analyze the total number of external domain names. Through the anti-connection query tool, we can see the distribution of its external links. We can indirectly analyze the platform on which its external links are published, and observe whether it is mainly forum signatures? Or is it mainly A5 soft articles, or blog external links, Q&A Platforms and more. Once we know what we are doing, we can learn from each other's strengths and make up for our weaknesses in a targeted manner. Finally, analyze its external link form, mainly including observing whether its external link keywords are mainly anchor texts, or just simple URLs. What keywords or keyword anchor texts are included in the statistics, and analyze whether its long-tail words are also included. Make external links to improve the performance of long-tail words. Each of these basic external link analysis is a basic work. We need to refine it, observe the differences in strategies and methods of different competitors, and analyze what is common to each other and what is missed by both parties. aspects, conduct detailed consideration, and finally reflect them all in the optimization strategy of our website.
Fourth, persistent patience and careful observation. When analyzing competitors, we need both horizontal comparison and vertical reference. Analyzing competitors who do better than us can set long-term operational goals for our optimization work. Analyzing competitors who are close to us can quickly verify our operating methods and strategies, because The changes in website rankings and opponents are always in a relatively stable and dynamic process. We must continue to learn and study the strengths of others, and only by discovering our own shortcomings can our website develop more healthily.
To sum up, the author has explained his superficial experience in analyzing competitors in detail. It is best for us to understand that analyzing competitors is to learn from each other’s experience and strengths, so that we can do better ourselves and the website can For better development, don’t blindly imitate and copy during the analysis process, because there are some deeper things that we may not be able to observe quickly. While learning from each other, you must formulate your own website operation optimization strategy. and progress flow chart, so as not to fall into other people's routines. The real core things must be summarized and thought about by yourself. Today I will share them with you here. For more SEO strategies, welcome to join the SEO practical professional group: 197813189 For discussion, this article was originally published by Admin5, a confidentiality checking tool http://www.bmrz.org. Everyone is welcome to reprint. Please keep the source of the website. Thank you for your cooperation.
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