The main problem today is that Baidu rankings have dropped. What should I do? Especially during this period, everyone has gone home for the New Year and has no time to take care of their own websites. Although there has not been a significant drop, the keyword rankings are more or less. There will be a decrease, so I will explain this issue to you.
Everyone wants to know how to improve the ranking if it drops. Even if it does not drop, I believe that webmaster friends will definitely encounter this kind of problem in the future. This kind of problem is something that webmaster friends must have experienced.
Whether it is a decline in Baidu ranking or Google ranking, the key is to find the source. To untie the bell, we must first tie the bell. We must first know the reason for the demotion. We must find the reason for the demotion before we can restore it in a targeted manner. No matter what degree of decentralization you have, we must first analyze it from these aspects.
So which aspects are it?
The first thing we need to know is, what are the common reasons that cause Baidu to be demoted? If we don’t know this, it’s like eating without chopsticks, which is a very painful thing, so when it comes to being an SEO, we must first know the common reasons. What are the factors for downgrading? Because we cannot fabricate a factor out of thin air, the method we should adopt is elimination, one by one, and finally find the factor.
The second is that we need to make a detailed analysis of the work we did two to four weeks before the demotion and what operations we did. Some people may ask, why not one to six weeks, or one to four weeks? Why must it be two to four weeks? Because Baidu's calculation period for website weight is two to four weeks. In other words, if you add several high-weight links today, and you want them to take effect, it will take two to four weeks to achieve results. That is to say, the effect will be reflected after half a month. This is very critical, but it cannot all be reduced to two to four weeks. There are some new sites that are exceptions. Why? Because its weight is very sensitive, so don’t blindly apply templates.
The third important point is that if you keep records of website operations on a daily basis, you can find clues very quickly. Why is this so critical? If you record the external links you make every day, when your website is downgraded, you can check the basic situation of these external links and see whether any website has been K-ed or jointly involved. Your website, so spend a little time every day to record it, so that you can analyze your ranking later, because some people have made a keyword ranking high, but they don’t know how to make it high. . There are such confused people. Why? Because you didn't keep records. Right? So keeping records is very important. You must pay attention to it and keep good records in the future. If you don't take notes, you'll have to rely on your head to recall. So what is the order in which we generally recall? We have a very good rule, so let's first tell you what are the common reasons for de-rating? They are divided into many.
(1) For example, mass messaging software. If you have used mass messaging software, this can easily cause your rights to be reduced. It is recommended that you do not use mass messaging software, because based on the current Baidu calculation method, it is easy to identify that you are using mass messaging software. You often walk by the river and your shoes will not get wet.
(2) It is the loss of links. Loss of links can directly lead to a decline in keyword rankings. Then some people say that if I lose a link, my ranking will rise instead of going down. What’s going on? What we call link loss has a certain range. It’s not that you lose a link, it will lead to Ranking dropped. There is a ratio. If you exceed this ratio, your keyword ranking will drop. How many pieces does it include if a link is lost? For example, if you use this account to sign a forum signature and send a lot of external links, your account is suddenly deleted by the administrator. For example, if your blog has been deleted by editors or banned, your page cannot be opened, or a large number of your friendly links have been removed, all of these can be judged as link loss. Generally speaking, the proportion of link loss cannot exceed 15%. If it is within this range, it is relatively safe. If it is greater than this range, it will be very dangerous. It is generally punished based on the proportion of loss.
(3) Purchasing links, whether you have a black link or a white link, will result in a loss of authority.
(4) Spam links cause the website to lose authority. To a certain extent, spam links can also be judged as lost links. Search engines will initially identify your spam links as valid connections. These links have a certain contribution value. of. Then when it identifies that your links are spam, it will remove the weight of your spam links, so this is where spam links do the most harm.
(5) It belongs to the category of implication and demotion. This implication and demotion is mainly about exporting links. Whether it is a friendly link or a single link, as long as you link to others and their rights are demoted, you will be implicated. So how to solve this situation? You can check your friendly links every day, don't be lazy.
(6) Common black hat methods, such as 301 redirect deception, are typical cheating phenomena. Once identified, the authority will be demoted. What is 301 redirect deception? I believe everyone who does SEO knows this. Outlined in detail. Some are hidden text and hidden content, and some are over-optimized on the site and have too many internal links in the article. These are relatively dangerous and are common cheating phenomena. Be sure to use it carefully.
(7) Advertising. Advertising on the site will cause the overall weight of the website to decrease. Whether it is Baidu or Google, it has strengthened the penalty for advertising. For pop-up ads, the power reduction is very severe. It will greatly reduce the weight of your entire site. Changing the density can also easily lead to weight loss.
(8) Modify the title, because modifying the title is very dangerous for a new site. It will delay the collection and release time. Generally, there is a certain cache time for the inclusion of internal pages. If it is not released, it will suddenly be released one day. If you change the title, it will be delayed, and the time it takes for you to collect and release it will be delayed. If you change the title frequently, it will even knock off your homepage.
(9) Penalty for sudden increase of high-weight links. What is penalty for sudden increase of high-weight links? This high-weight penalty is for new sites. That is to say, we found a problem. Too many friendly links on the homepage were added in a short period of time. , eventually leading to the home page being K, which is the so-called high-weight link penalty. Therefore, when a new website has just come out, don’t make too many friendly links. This can easily lead to high-weight link penalties and a loss of authority.
(10) The problem of repeated reading of pages. The duplication of this page will also cause the authority to be reduced. For example, our title, content, and title are all repeated. You should pay attention to this. It is possible that your website will be reduced in authority. The other is content. Too much duplication of content will also lead to a reduction in authority. Therefore, webmasters must pay attention to this problem in future content construction. We attribute it to excessive similarity. This situation can easily lead to a downgrade.
(11) The cheating of internal links is that we like to insert a lot of keywords into the text to point to our homepage. If you do this a little, it’s okay, but if you do it too much, it will cause the website to lose authority.
(12) There is a problem with the server. What is the stability of the server space? What is stability and what is instability? Looking at the logs is the best way to reflect the problem. If it is not an error code generated by a spider, it will be fine. Those generated by other users can be ignored. The most important thing is whether there is any problem with the access of spiders and robots in the log.
(13) Dead links, you can also think of them as wrong links. Let’s put it together. If there are a large number of dead links on our website, it will cause the website to be demoted. So how do we check? We generally check this Generally speaking, it is checked through logs. The main thing is to see whether the spiders have 404 error codes.
(14) Changes in content cause a reduction in rights. This is more important. That is to say, website revisions, program changes, and substantial page changes will all lead to a reduction in authority. Why website revision will reduce authority? Because website revision can easily cause changes in content. When content changes, the keyword density of the website will change. A large change in keyword density will lead to a reduction in authority. Changing the program will directly lead to dead links. Substantial changes to the page will have a huge impact on you.
(15) Develop a large number of second-level domain names at once. If a small and medium-sized website develops more than 5 second-level domain names at once, search engines will judge it as cheating and will demote its authority.
(16) In addition to what we just talked about, what else is there? That is the generation of content-less pages. For example, some empty comment pages, printed pages, etc. will cause the authority of our website to be reduced.
(17) If the website is poisoned or Trojanized, your website will be downgraded because search engines will judge that your website is harmful to users.
(18) It means adding a lot of keywords to the attributes of the image. This kind of thing has been included in the category of search engine cheating. It’s okay not to add it, but it’s okay to add some appropriately.
(19) The decline in page quality is mainly due to the addition of a large number of JS calls and the addition of a lot of online customer service, resulting in a very slow page opening speed. In the end, search engines will downgrade your page.
So there are so many elements to talk about today. Through the various reasons mentioned above, if you use the elimination method to eliminate them one by one, find the reasons, and then eliminate these problems, the search engine will slowly restore your ranking. , of course, it will not restore you all at once. If it is a server problem, a page speed problem, or a Trojan virus, this problem is easy to solve. Once you solve it, it will be easy to recover. If it is caused by a lost connection, you need to make up the connection. If your problem is caused by spam links, then you are basically screwed. You need to remove all your spam links before you can recover. Okay, that’s all for today. I’ll share more with you next time.
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