Regarding our website ranking, every nerve we have is very tight, and if there is a slight change, we will panic. So why? Our website rankings always go up and down, why is it unsatisfactory? Then you need to know several aspects clearly before you can solve it.
First: Baidu algorithm changes
This is the aspect that has the biggest impact on website rankings. If we pay attention, we will find that Baidu has been frequently updated and adjusted recently, so the rankings of many websites are very unstable, rising and falling. Many webmasters and SEOers are already extremely anxious and have no choice. But we are not the boss of Baidu. We rely on Baidu for food. The only thing is to maintain a good attitude and face it. As long as the fluctuations in rankings are not very large and your optimization methods are formal, then you have nothing to worry about. But remember, you need to learn more about analysis, don’t be rigid and conservative, and learn to innovate. No matter how Baidu changes at this time, you are not afraid. Doing what optimization should do is the most important thing.
Second: The website server must be stable
The website server is like a person's heart. Once the heart stops, life is introduced. The website server is the same for the website. When the Baidu search engine spider enters your website, oh my, your website cannot be opened. The first day it came, it was like this, and I left very unhappy. The next day it came, it still can't be opened. This continues for a long time. How can it be liked by search engines? What about website ranking? It’s useless to talk about all optimizations. Many webmasters posted in the forum anxiously asking, what should I do if Baidu snapshots are not taken every other day? In fact, the most critical thing is related to the website server. For this reason, Xiece Network would like to remind everyone that cheap is never good, and it is better not to use cheap servers. When you use a good server, you will find that all optimization problems are easily solved.
Third: The structure of the website must be stable and reasonable
The ranking of a website is closely related to the structure of the website. Very important for website optimization. How to put it? If the website structure changes all the time and the spider has to spend time to understand your website again, it will be bored. So I don't like your website. This is what senior webmasters often say. Don't revise the website easily. In fact, we hope that the website must be stable and reasonable. Professional Shanghai website construction company Xiece Network recommends that when you build a website, you must carefully plan how your website will be built. At the same time, if your website is ready for SEO optimization, you must be cautious and you must not change it once you decide. .
Fourth: High-quality content increases the overall weight of the website
“Content is king” is the key point. Just imagine, your website content is original and related to the website, so it goes without saying that your website will be loved by search engines. So don’t be lazy, let alone do something sneaky and copy the article directly from your competitor’s website. You have to know that your competitor’s article has already been included by the search engine. Will he still like the same thing? ?So, let your website survive for a long time. Then just keep your feet on the ground and create content. And don’t fish for three days and dry the nets for two days. Develop good content updating habits. For example, if you update for two days today, you can update three articles tomorrow, and do it step by step. Don't update one article today, and then update again after a long time, it will have no effect at all. So follow the rules, and slowly, your articles will be quickly included by Baidu, and slowly your website ranking will improve.
Fifth: External link construction must move forward steadily
Content is king. Next is the external link. For a new site. Why are you comparing yourself to so many old sites? The only way is through external links. But external links are not done casually. If you post a large number of links when you see a place where you can post links to your own website, not only will the website administrator consider it an advertising post and delete it, but your IP will be blocked from then on. Therefore, you need to know how many external links you want to do today, where to publish them, and which websites you can post on. All of them must be sorted out. Over time, external links will gradually accumulate from quantity to qualitative leap.
Sixth: Friendly links must be stable and safe
Last year, when I was doing optimization inspection work, I found that a website with which we exchanged friendly links had deleted our link, causing our website ranking to drop. So I don’t dare to be careless anymore. Therefore, the current habit is that the first thing I do when I turn on my computer every day is to check the ranking of the website, the internal and external links of the website, and the second is the friendly links. Therefore, once you find that someone else has deleted your friendly link, you should also delete his link immediately. Also check other links for safety and stability.
This article is published by the Shanghai Website Production Co-planning Network ( http://www.580plan.com/ ). Please indicate the source in the form of a link when reprinting. Thank you.
Editor in charge: Yangyang author A Tao’s personal space