Any website starts with a new website. Considering the various SEO strategies of the website from the beginning of building the website will have a multiplier effect on the development of the website. Let’s talk about the SEO strategy of the new site and how to make the new site have high weight from the beginning.
1. Good space.
A good space means that space access is fast, stable and safe. It is recommended to use domestic space. No matter how troublesome it is to register, as long as you want to build a good website and operate it for a long time, then don't consider this trouble. Because Baidu's servers are in China, the domestic space will be relatively faster for Baidu Spider. Needless to say about stability, don’t be cheap and use the space of a small space provider. Another thing to consider is security. If there are Trojans or viruses in the website, don’t worry about it. K Your Site is a must.
2. Good domain name.
The older the domain name, the better. If you have a 10-year-old domain name, it will definitely get twice the result with half the effort. The longer the renewal period of the domain name, the better, preferably five or six years. If not, get two or three. Years are fine, anyway, now domain name renewal is basically only 40 to 50 yuan a year; domain name suffixes are mainly considered .com, .net, .org, .cn, not info or other weird domain names. If you want to develop in the long term, , it is recommended that you must choose .com. Although it will not give you any weight, Chinese netizens still only know .com.
Do not use a domain name that has been used as a spam site by others, especially a domain name that is still included but whose snapshot updates are too slow. My blog is an example of a victim. Because I was afraid of the trouble of filing, I bought a friend’s domain name and it didn’t work for a month. Release the inner pages. In addition, domain names that have been used as illegal websites should never be used, so before registering or purchasing, search on Baidu and Google to see if there is any harmful information.
3. Determine the theme.
Be sure to plan the website's theme, audience, and profit methods before building the website. The website theme determines the future promotion and development of the website, and it is almost impossible to modify it once determined. The audience and profit methods are restricted by the theme of the website, but you must think clearly about how the website will make money, when it will be profitable, and how much profit will be made. Otherwise, you will not know what to do and it will be difficult for the website to develop.
3. Website keywords and titles.
Now that the theme has been determined, the next step is to determine the keywords and title of the website. The main keywords of the website are generally less than 3, plus a few unimportant keywords; the website title should be a natural sentence that contains all the keywords, with the number of words not exceeding 33, and no keywords are stacked. For example, the title of 28Tweets: 28Tweets Forum - Makes Internet Marketing and Internet Promotion Easier.
Let me talk about it here. Some people think that various symbols in titles, such as underlines, dashes, commas, etc., have any special benefits. Personal practice has proved that the effects are the same. It is just personal preference.
After the title is determined, do not change it for at least half a year. You can only modify it after all aspects of inclusion are stable, so you must think carefully before putting the website online.
4. H1 tag.
Generally speaking, the alt attribute is required on the website logo image. The alt attribute of the logo is usually the website name or the most important keywords. It is recommended that you write the website title. In addition to writing the alt attribute, the logo tag is generally applied with the H1 tag. This makes the logo tag the most important part of the entire homepage, which is beneficial to improving website rankings. But please pay attention to the article page. The title of the article is the most important, so the two header files should be separated as much as possible, but if there is no way to separate them, it will not have much impact.
5. Enrich the content before launching it online.
Try to make each column have a certain amount of content before launching the website, instead of hurriedly releasing the website that has just been put up and submitting it to search engines. The purpose of this is to make search engines think that your website has something and content, and give it a good first impression.
6. Set a unique title for each web page.
The biggest disadvantage of many corporate websites is that each page has the same title. This is not only detrimental to the construction of long-tail keywords, but also affects the search engine’s judgment of the quality of the website. It mistakenly thinks that the content of your website is the same and will not be included. Article page. Generally, the title of the article is used as the web title of the article page.
7. Original article.
In the early days of a website going online, articles must be original and don’t collect them as soon as they come up. Search engines don’t like reprinted content. If there are a lot of collected content at the beginning, it may cause the website not to like your website.
8. High-quality external links.
After the website theme, title, content, etc. are laid out, you may first find a few high-quality external links to tell the search engines about your new website. This is much better than submitting it yourself. If you have a good website, you can consider using your old website to drive a new website. If you don't have one, ask friends who have website resources for help. If you don't have any, you can consider buying a few high-quality website links.
9. Other details.
If you have more time, you can also consider setting up breadcrumb navigation, H2 tags, etc. to make the details more perfect. Every detail can give your website extra points in front of search engines.
After completing the above content, you can quickly submit your website to the search engine. After submission, update some original articles regularly and quantitatively every day, add some external links, exchange some friendly links, and promote your website to your potential customers and friends. , Slowly, the weight of the website increased, the ranking went up, the traffic came, and the money was made.
This article is original from Rao Jinping’s SEO blog. The original address is: http://8kuo.com/article_156/ . Please indicate the source when reprinting.
Editor-in-Chief: Yang Yang author Rao Jinping’s personal space