In the process of SEO optimization, selecting keywords is a very important step, and it can also be said to be the first step to do a good job in SEO. Now we start to discuss how to specifically optimize keywords. The following are mainly some practical operations for selecting keywords, and in Misunderstandings in selecting keywords. Specifically, there are the following aspects
1. List a large number of related keywords based on the industry of your website
2. Keyword competition level
3. Number of searches for keywords
4. Calculate keyword performance
5. Choose target keywords and long-tail keywords
6. Create a long-tail keyword form
7. Lay out keywords on the page
8. According to industry rules, select different keywords at the same time.
The first step: List a large number of related keywords according to the industry characteristics of your website, here refers to establishing a general keyword list. Get as many keywords as possible through various ways and means. They can be listed according to type in the Excel table, such as: synonyms, typos, qualifiers, functions, attributes, actions, comparisons, etc. For example, the author's website is medicine For exam-related websites, it is necessary to list keywords related to medical exams through Baidu Index and competitor websites.
Step 2: Use the search engine's keyword tool to list the statistical list of keyword information to see the degree of competition for the keywords. Here you can list the statistical information from Baidu and Google respectively. Baidu and Google can download the data in the keyword list and save it in the form of Excel or txt files. Of course, Baidu is not as kind as Google. Baidu can only download the keyword list and has to supplement the data by itself. And Google is a very complete Excel spreadsheet.
Step 3: The number of times the keyword has been searched. This is mainly to prepare for selecting the target keyword and later calculating the keyword performance. At the same time, you can do an analysis of your competitors at this step. It can also be displayed in list form. We can search for keywords through search engines, get the number of times the keywords are searched, and then select the top ten in the rankings to analyze competitors through PR value, number of external links, and keyword density. Here you can use various keyword tools available online to collect statistics.
Step 4: Calculate the effectiveness of keywords. There is a specific calculation formula here. Of course, the result calculated here is only a relative value, used to compare the approximate effectiveness of each keyword. The specific formula is as follows:
Keyword performance = number of searches/(number of normalized search results That is, select a maximum value and reduce it to 1, and other values will be reduced in the same proportion. You can see the operation of the example for details.
Step 5: Select target keywords and long-tail keywords. Choose 1-3 target keywords. Based on the data obtained from the above statistics, the selection is based on the following principles.
Keywords should not be too broad
Target keywords are not suitable for those that are too long or too specific.
Think from the user’s perspective
Choose the most searched keywords with the least competition
related to website
After selecting the target keywords, the remaining keywords can be used as long-tail keywords for future optimization.
Step 6: Create a long-tail keyword form. The main purpose here is to create a list of correspondences between keywords and URLs. Be prepared for future page optimization. One long-tail keyword can only correspond to one URL address, but one URL address can optimize multiple long-tail keywords. Of course, it is also recommended to create the same form for target keywords or add long-tail keyword forms. This operation will create anchor text in future pages, providing great convenience.
Step 7: Lay out keywords on the page. The principle we follow is to use the homepage to optimize target keywords and use the content page to optimize long-tail keywords. The specific optimization positions can be divided into: title, keyword tags KeyWords, description tag description, text body, navigation bar, pictures and other positions to optimize. Specific optimization techniques are discussed in detail in Chapter 5.
Step 8: Each industry has its own development rules and characteristics. There are off-peak and peak seasons. The sales rules in different seasons are the same. Therefore, according to the development rules of the industry, make regular adjustments to keywords. It is also very important. For example, the author's medical examination industry has relatively obvious rules. February and March are the release times for registration for the nurse qualification examination and the registration for the medical practitioner examination. Therefore, at this time, we must select targeted key words, such as the registration entrance of the National Medical Examination Network, the registration time for the Practicing Physician Examination, etc.
Finally, let’s talk about a few key points to avoid when selecting keywords:
(1) Words with too broad meanings: If you are a manufacturer of women's clothing, maybe you want to use "women's clothing", "clothing" and the like as your keywords. Please try using "clothing" on Google. You will know I found that the search results were actually 5,450,000. It is not easy to stand out among so many competitors. On the contrary, I searched under specific words such as "short sleeves", "long sleeves", "vest", "suspenders" etc. The results are much less, giving you a greater chance of being ranked ahead of your competitors. Therefore, according to the type of your business or product, choose specific words as much as possible and use keywords with more precise meanings to limit the visitors who are likely to convert into your real customers, so that SEO services can be displayed in a relatively short period of time. effect.
(2) Untested keywords: Many people select the keywords they think are the “best” and then hurriedly submit them without testing. Whether it is really the "best", test it. You can use free tools available online to conduct keyword analysis. The general function of these software is to check how often your keywords are used in other web pages and how many people searched on major search engines in the past 24 hours. These keywords have been used.
(3) Has nothing to do with their own products or services: In order to attract more people to visit, some people add irrelevant popular keywords to their keywords. Doing so can sometimes increase the number of visits to the website, but just imagine A person who searches for "MP3" may hardly be interested in the fabric sofa you produce. Since your goal is to sell a product, using this kind of cheating method to increase traffic is not only offensive, but also pointless. It is more likely to be considered by search engines as SEO cheating and be punished.
(4) Covering too many keywords: Some website builders wish to optimize all the keywords in the homepage, so when designing the website, they pile a large number of keywords in the homepage title in order to improve rankings. This will only make things worse. Optimization of the homepage should be limited to a maximum of three important keywords. Make sure your homepage title is no more than 30 English words in length. Especially for SEO optimization services for popular keywords, if you want to obtain better rankings in fierce competition, you often have higher requirements for keyword density. For other keywords, you can optimize them separately on other pages. There is no need to squeeze them all into the homepage for optimization. Therefore, for large websites, it is best for each web page to have a different web page title, and each title contains keywords to allow more of the website content to enter the search engine index range.
(5) Blindly repeating keywords on the page: The density of keywords has a direct impact on the ranking of a website, but it is definitely not that the more times it appears, the better. In order to increase the frequency of a certain word appearing on a web page, some people deliberately repeat it, such as "Haier Haier Haier" or something like that in the title bar. However, many search engines can now see through it. They count the total number of words on the web page to determine whether the proportion of a certain word appearing is normal. Once the "default standard" is exceeded, the effect will be reduced, and your website's score may be permanently excluded. Therefore, when using keywords, try to be natural and smooth and comply with basic grammatical rules. Do not deliberately repeat a keyword excessively, avoid enumeration, and especially do not use a keyword more than 2 times in a row on the same line.
(6) Ignore the position of keywords: A keyword appearing once in the right position is more effective than appearing 100 times in an inappropriate position. You need to have headers, paragraph content, text content in headers and footers, tags that don't even show up.
Editor in charge: Chen Long Author cabby's personal space
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