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As we all know, in the process of optimizing corporate websites, we must pay attention to some major optimization principle issues, because what we want to pursue is not only the number of website visits, the number of PVs, but more importantly, the website conversion rate, effective target customers are what we optimize our operations. The key, the author below mainly wants to share with you how the corporate website can make the details better and attract users from all levels to improve the website friendliness and conversion rate. Without further ado, let’s get into today’s topic. The optimization of the corporate website must be Analysis of basic details.
First, reasonable layout and optimization of URL paths within the site. The URL paths in many corporate websites are confusing, making it difficult for readers to find the clue after entering the website, making it easy to get lost. First of all, the author recommends that the URL path be as short as possible, and the URL that users can understand and remember is the best. For example, in the process of building and naming many column pages, it is best to use the pinyin of the column or the pinyin abbreviation of the topic as the naming method. . Secondly, the physical structure of the website should be as clear and concise as possible, and should be named in a naming method that is easy for users to understand, because the physical folder path naming method directly affects many of our important column page URL normative issues. Finally, the author recommends adding relevant on-site articles or related product pages or columns to each article as much as possible, so that users can get the best experience and greatly increase the stickiness of the website.
Second, optimization and updating of internal article sources. Although the corporate website is different from the general article information website, in order to obtain better weight and ranking, the construction of the articles on the site and the source of the articles are also one of the issues that must be paid attention to. First of all, try to keep the most basic website content updated, which can be done at a fixed time period. Article updating is the basis for increasing the frequency of spider visits, and is also one of the basic conditions for increasing the weight of the website itself. Secondly, the content is unique, high quality and original. The content of the articles is not the so-called shoddy work, but is original articles. Not only will these articles not increase the number of inclusions on the website, but they will also face the risk of being demoted. The content should be based on unique perspectives in the industry, or provide a reasonable explanation of the different needs of users for the product, so as to improve the quality of the article from all aspects and increase the chance of being included by search engines. Finally, the content of the article must effectively solve user problems and meet the basic needs of users. Articles not only require quality and originality, but everything must be user-based, provide users with real help, and can fundamentally solve user problems. Only then can they arouse users' interest and make calls. Only then can they be converted into our Target customers, the possibility of reaching a deal.
Third, website code optimization and structural layout control. The interface layout and structure of many corporate websites are often not very reasonable, which is reflected in a large number of Flash pop-ups, many advertising pages, etc. The author recommends removing these redundant webpage codes as much as possible during the website construction process to lose weight for the website. Some style codes generated on the homepage can be controlled with CSS external connection style sheets. For skilled companies, the author recommends that it is best to use div+ Laying out web pages using CSS blocks and reducing redundant codes can not only improve the opening and access speed of the website, but also pave the way for spiders to capture effective information on the website. In terms of website structure and layout, the author recommends reducing a large number of pop-up windows and adding a web customer service page appropriately. In terms of color and matching, pay attention to the basic tones of the industry. The author does not recommend that the homepage of the website have many non-mainstream colors or be filled with a large number of product advertising pictures. The fundamental consideration is to be simple, simple, yet beautiful and decent.
Fourth, the construction of external connection optimization. First of all, the author recommends that when building external connections, you must pay attention to the control of update frequency and stability. Do not add too many external connections in a short period of time. Try to find a more formal platform for connection release to ensure the quality and stability of our connections. Secondly, pay attention to the connection relevance factors, and try to go to similar sites or B2B platforms for external publishing. Such platforms not only have high weight, but are also the basis for us to obtain accurate target customer sources. Finally, the author recommends that students with writing skills can write soft articles in Admin5 to promote the website. Not only can they get a large number of single import links, but it is also very helpful in stably improving the weight and ranking of the website. It varies from person to person. I think external links Building requires more than just quantity, stability and high-quality connections, it is something worth our time and effort to create.
To sum up, the author has analyzed and introduced to you the detailed problems inside and outside the site and the optimization strategies to deal with when optimizing the enterprise website. The above are all the analysis and adjustment optimization strategies by the author after getting the enterprise website. A little bit of experience. Okay, I will share it with you today. For more SEO strategies, please join the SEO practical professional group: 197813189 for discussion. This article was originally published by the confidentiality inspection tool http://www.bmrz.org. Admin5 welcomes everyone to reprint, please keep the website. Source, thank you for your cooperation.
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