As we all know, website inclusion can improve the PR of the website and the weight of the website, so that the website can obtain a good ranking. At the same time, this is also a measure of the quality of website promotion work. However, in the actual operation process, there will always be one or other reasons that cause the speed and volume of our website to be included. Some of these reasons are known to us, and some are For reasons we may not realize.
A website problem
1. Website abnormalities caused by human or technical reasons
For new websites, search engines have an inspection period, during which inclusion is more cautious, and there will be a relatively long delay period before the included information is released. Therefore, during this period, we must try to minimize website abnormalities caused by human or technical reasons, otherwise it will have a great negative impact on the inclusion of our website. Just imagine that if a spider comes and fails to get in, it will think that the website is closed and will not come back again over time. Once our new site is not favored by spiders in the early stages, all our efforts will be in vain.
2. Website revision
In the process of website optimization, don’t revise your website if you have nothing to do. It will not please your mother if you work hard, because we often lose part of the data during the revision process. If the 404 page is not done properly, a lot of data will be generated. Dead links. After the revision, search engines will still be unable to recognize the new website, so the old web pages will have to be retained. If the new web pages are not released, the website inclusion will definitely drop.
3. The website collects too much content and must not be over-optimized.
Although every webmaster knows the true meaning that content is king, some webmasters still collect quite a lot of content from other people’s websites into their own websites. It may be included at first, but once the search engine detects the information, it will disappear. If the content is repeated, the content collected by the webmaster will be deleted. If there is too much content, the website will definitely experience "turbulence" and the collection will decrease. And once the keywords of the article are changed, the readability will be reduced, and the inclusion will also be reduced. And a few days ago, a friend couldn't stand the low ranking and low traffic of his new website for a long time, so he used some cheating techniques such as keyword stacking and hidden links to improve the website ranking, and included a lot of transitions in his website. Pages and bridge pages are information that deceives search engines. Not to mention that the effect was really good in the first few days, but the good times did not last long. Later, the website was directly K, and the authority was reduced, so in the early stage of building the website, one must "abid by the law" and pay attention to users. Experience, good things come hard, and the website will always get better.
4. External link construction focuses on “quantity” rather than “quality”
If a friend link is K or punished by Baidu, our website will also suffer. Therefore, once we find an abnormal phenomenon that the ranking of a friend link has seriously dropped, we must remove it in time. In addition, when we send links, we should also pay attention to find some stable forums or websites. Platforms cannot blindly require the number of links to be sent, but should find a website that suits them to exchange friendly links, because unstable links will also cause a decline in website inclusion. Also, when webmasters choose friendly links, it is best to choose their own peers, so that the traffic target can be more accurate and avoid unnecessary links. Of course, webmasters all know that submitting articles on A5 is crucial to building external links. Once the article is approved, the number of backlinks it brings can reach thousands.
2. External reasons
1. Server failure
This is not caused by human or technical reasons, but it is similar to the first reason introduced by the author. Once the server fails, spiders will not be able to crawl the content of the website, which is unfriendly to search engines. And according to the author's optimization experience, generally if the server problem is not resolved within 7 days, the keywords will show signs of decline or even disappear.
2. Trojan horse
Not to mention, websites containing Trojans will rapidly improve their keyword rankings within a certain period of time. Some time ago, a friend of mine was a treadmill owner. Unexpectedly, his website was infected with Trojans, but his keyword rankings suddenly reached the homepage. So what is the reason? We generally call it "reflection", because when the spider crawls the website content, it will also include those Trojan horse pages. As time goes by, the number of our web pages included will increase, but Trojan horses are still Trojan horses after all. , will definitely be deleted by Du Niang, so once deleted, the number of included pages on our page will decrease.
3. Baidu update
This situation is the most helpless for you, but don't be too anxious, because once Baidu updates or adjusts the algorithm, everyone's website will have the same situation, so this is your attitude towards these days. As soon as it comes, make peace with it.
In short, there are many factors that affect the inclusion of the website. In the normal operation process, in addition to correcting the above factors or encouraging them if they are not present, we must also make our website structure reasonable, strengthen the construction of internal and external links, and update it frequently. , check friendly links frequently, these should also attract attention. This article was originally written by http://aipaobuji.com . Reprinting is welcome. Please keep the link when reprinting. Thank you.
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