SEO requires a lot of knowledge and technology, but you may not be able to do all jobs at work, because there are some uncertain factors in this industry, such as changes in Baidu’s algorithm, which lead to instability in keyword rankings. This is beyond the control of Seoer. Although we can usually sum up some experience and have our own set of methods in SEO optimization, we should not make too many promises to others when doing SEO optimization. We should leave a way out for ourselves, otherwise we will die miserably. .
For example, the company gives you some keywords that do not seem to be very popular, such as oolong tea and Dongdao Ruyao. Judging from the search volume on Baidu, there are about 18,400,000 related results for oolong tea, which is a relatively popular word, while Dongdao Ruyao. About 85,200 related results were found, which are unpopular keywords. From the competitiveness of the homepage, we analyzed several websites ranked on the homepage of the former. It can be seen that this keyword is competitive to a certain extent, while the competitiveness of the latter is relatively weak. Yes, many websites are ranked by content pages. Suppose you promised your boss that the key word of oolong tea should be made in one and a half months, and Dongdao Ru Kiln would be able to make it in one month. At this time, your boss also trusts you because he can learn from your confidence. I can see your abilities, but this is just the surface. What will the real side be like?
Time passed day by day, and I implemented it according to the optimization plan, but the effect still didn’t come out in the end. At this time, the boss was silent. Maybe he still had confidence in you and gave you a few more days to take a look, but you started to worry. You have to work overtime every day and every night. Since you have promised someone something, you must do it; another week has passed like this. At this time, the boss talks to you in a good tone and asks you if you have encountered any difficulties at work. , say some words of concern, and you can only find "excuses": This may be a search engine algorithm change...; You are very unlucky. After another two weeks, the keyword ranking is still indifferent. At this time, the boss's attitude It also started to change. If you don’t add keywords next week, you will have to deduct some salary this month because your work efficiency is too low! Finally, you couldn’t hold back the pressure and resigned voluntarily. The boss also said: You are disappointed...
One week after you leave your job, suddenly Baidu comes with a big update, and the rankings of many websites have changed. At this time, you still have your previous tasks vividly in mind, and see if there are any changes in the rankings. Open Baidu and search and find out , the keyword ranking is No. 1. It’s a pity that you have left that place of right and wrong. Everything about you has come too late. The boss may be very pleased after seeing it and thinks that you have spent time these days, so he may make a phone call. I would like to ask you how you are doing recently, how your work situation is, and whether you still intend to return to our company. At this time, I think that few people are willing to go back to the past because you were injured there!
This is a living example that tells us that we cannot make too many promises in SEO optimization work. If your boss gives you a keyword and you say you can do it in 5 months, and you do it in one month, then your boss will think that your skills are really awesome; suppose you say you can do it in 5 months. If you do it, and you actually do it in 5 months, then your boss will think that your skills are pretty good; if you say you can do it in 5 months, but you fail to do it in 5 months, then your boss will think that your skills are actually average; if If you say you can do it in 5 months, but you fail to do it in 5 and a half months, your boss will think you have no skills and you are just bragging...
In fact, this has a lot to do with your words and deeds. There are many accidental factors in SEO. During the optimization process, because of the low-key performance, assuming that a keyword is really not competitive and you think it can be done in a month, you will You should not agree to others casually, you should try to extend the time as much as possible; when doing SEO, you should not brag about your skills, you should be down-to-earth and do everything well, including complicated SEO work and your own words and deeds. You should always pay attention to it. The article was originally written by Zeng Yuyuwen (oolong tea http://www.zuipin.cn/wulongcha.html ). My QQ: 528449165. I hope you can give me some advice!
Editor in charge: Yangyang author Zeng Yuwen’s personal space