For the optimization of large portals, everyone will pay more attention to website content optimization, keyword optimization and external link settings. But the ultimate goal of SEO is to bring users and form a certain conversion rate. Then the website structure is like the foundation of the website. No matter how rich the content of the website is or how many external links there are, the website structure is always the basis for a good website optimization. For large portal websites, it is the soul of website optimization. Based on my experience in optimizing large portal websites, I will share some website structure optimization techniques.
What is website structure?
Simply put, website structure is the link path of the website. Specifically, it includes physical structure and logical structure.
Physical structure: The directory structure of the website, including flat structure and tree structure.
Logical structure: The navigation structure of the website refers to the link method from the home page of the website to any content page.
Why should you optimize your website structure?
First: The website directory page is the page with the highest weight in the website. A good directory structure can carry out reasonable keyword layout, and keyword optimization is the ultimate goal.
Second: A good navigation structure can make our site more friendly to search engines, and can well convey the weight of the website and increase the number of included websites.
What should the website structure be optimized for?
First, adopt a tree website structure
For large portal websites with a relatively large amount of information, it is best to use a tree website structure, as shown below;
The directory level should not exceed 4 levels. This is the biggest experience I have gained during this period of optimization. For example, my competitor's website directory level is 4 levels. For the same article, my website has no ranking. This is in addition to the website weight. In addition, the directory level is the biggest optimization obstacle, because our website directory has 6 levels, such as: news.zgzcw.com/news/46/5/2012-02-16/369699.shtml
Second, url standardization
Each page only corresponds to one URL address, and 301 redirection can be used to standardize the URLs of the entire site.
Third, arrange keywords reasonably
Keywords should be arranged reasonably on the homepage, channel page, list page, and content page of the website. Collect and organize industry keywords and analyze and organize them. Keywords with the highest degree of competition are placed on the home page, keywords with medium competition are placed on channel pages and list pages, and long-tail words with low competition are placed on content pages.
Fourth, make good use of navigation
Navigation is an important hub that runs through the content of the entire site. Important list pages should be displayed in the navigation as much as possible. Use breadcrumb navigation skillfully on other pages to ensure that each page can be connected to the relevant list page.
Fifth, do a good job in linking within the entire site
The main purpose is to build internal links for the content pages of the website.
Sixth, the directory structure of the entire site must be unified
Don't give users a confusing impression. Let users enter the website and find the information they want clearly and clearly. Sometimes, the boss will ask why this page is like this. But for a website to ultimately retain users, user experience must be enhanced, which has also become a very important task for SEO.
The above is my simple sharing on the impact of website structure on SEO. SEO is a delicate job that requires everyone to pay attention to all aspects of the website. As long as you do it carefully, you can get good results.
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