As novice webmasters, it is inevitable that we will have limited vision during the early operation of the website. After all, ranking and traffic are the most important things in the minds of novice webmasters. However, there is a saying that goes, "Keep your eyes peeled." "Wood chopper", if we blindly pursue traffic and ranking in the early stages of website construction, we will "go crazy" and fall into several common misunderstandings. This will only do harm to our website but not benefit, and the improvement of ranking will become An unattainable goal.
Misunderstanding 1: Collecting too much other people’s content
Internal unity is king, I believe everyone knows this sentence. In the early stages of website construction, we need to constantly update the content of the website to better attract spiders. This time is a huge test for the webmaster. Some webmasters may be a little clever, pasting and copying some content from other people's websites, and then pseudo-originally making the first paragraph (because Baidu pays more attention to the originality of the first paragraph), thinking that they can get away with it. But now Baidu pays more and more attention to user experience. Articles that are irrelevant will not be favored by spiders at all. Instead, they will make spiders feel that your website is unfriendly. Furthermore, due to excessive collection Other people's content will, to a certain extent, cause the originality of your own website to be low. Over time, spiders will no longer visit your website.
Misunderstanding 2. Keyword stacking
Keyword stacking is the most direct manifestation of over-optimization of the website. In order to improve their keyword rankings, webmasters will add dozens of keywords to an article. The craziness cannot be described. The most awesome thing I have ever seen is adding 20 keywords to the first paragraph, which makes the entire article look crazy. The readability of this article is very poor. In fact, cleverness can lead to mistakes. Increasing the number of keywords will not only not improve your keyword ranking, but will also affect our optimization effect. A website filled with a lot of junk information like this will be unfriendly to spiders, so in my opinion, the keyword density of an article should be less than 7%, and there is no need to increase it if it is more.
Misunderstanding 3. Randomly deleting website content and changing the website title because of a temporary drop in rankings
First of all, I would like to remind all webmaster friends that Baidu rankings are volatile. It is very likely that our rankings will drop one day, but we must remain calm in the face of these situations. Because Baidu will make a small update every week and make a big evaluation every month, we should set our ranking fluctuation cycle as within one month, and analyze whether the ranking has dropped or risen within a month, and then Take appropriate measures. However, when many websites see that their website rankings have dropped, they think that the pseudo-original content on their website has been caught, so they remove the pseudo-original content they wrote before. In fact, this will bring a lot of trouble to their website. Dead links, and these dead links will directly affect the ranking of our website. There are also some webmasters who will modify the website title without authorization because their website ranking is not ideal, and change it every three days, which is more punctual than updating the website content. Of course, we also leave an untrustworthy impression on the search engines, because You are too "fickle", so you won't get a high weight.
Misunderstanding 4. In order to "external links are king", send out external links in bulk
In my opinion, mass sending external links is a suicidal behavior. Although external links have a great impact on website rankings. But we can't just focus on quantity rather than quality. Another point is that the webmaster's mass sending of external links will inevitably cause the friendly links to be inconsistent with the theme of his own website. Such external links are unstable and easy to lose. Moreover, sending external links in bulk greatly increases the possibility of being punished by K for a friend's website. After all, it is a mass posting. What kind of website is it sent to? Is it good? Of course we are not sure. Furthermore, simply purchasing bulk sending software or VPN can create a rapid increase in keywords. This is simply destroying Baidu’s job in bidding. Will Baidu be stupid enough to have such a competitor? So for those who hope to improve through bulk sending external links For webmasters who want to rank their own websites, this is a dead end!
Misunderstanding 5. There is no reasonable positioning of the website
Everything you do must have a plan and a goal, and the same goes for making a website. As long as we have a precise positioning of our website, we can concentrate all our efforts and resources on building the website. As the ultimate planner for the future development of the website, if the webmaster does not have a clear understanding of his website and does whatever comes to mind, today it will be a Taobao website and tomorrow it will be a digger website. This will not only lose the favorability of the website from search engines. , will also invisibly cause the loss of a large number of users, so the reasonable positioning of the website is very important.
Websites will always encounter many problems in the early stages. The ranking does not rise, the snapshot does not update, or the traffic does not increase. However, we have to understand that a website cannot be built in a day or two. It requires our persistent efforts. Remember Based on this and with subsequent efforts, we will definitely gain what we want.
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